Social Media Marketer Job: What It Takes

  | 5 min read
Social media marketer

What It takes to be a social media marketer

Facebook, Twitter, Instagram, LinkedIn, SnapChat, YouTube and many more. Social media used to be a place where friends would meet virtually and share some good times but marketers have started noticing the impact of this new channel of communication and they are paying attention to it. From being able to sell things through social media to making major announcements, to defining some important moments in the country, to being an avenue for PR, social media can no longer be ignored and it has a potential to give any business a major boost.

You can be part of the revolution by helping companies and clients manage their reputation through social media, make sales, and build a community which can be very helpful in making some major decisions about the business. There are endless opportunities behind this platform that now defines modern communication.

But, just what does a social media/community manager do?

Job description

Social media marketer job

The key to achieving social media success is to build an online community, spark conversations, generate leads, among others. Here are particular duties that a social media marketer undertakes.

  • Setting campaign strategies and goals
  • Creating compelling and engaging visual and written content
  • Managing the company’s online community
  • Engaging with the company’s online community by listing to what they need and responding to their needs
  • Creating leads for the company’s products by communicating about the products
  • Measuring the results of various campaigns

Key capabilities and personality traits

Social media marketing

  • Creative and fast thinker: A social media marketer should be able to come up with creative posts that have the potential to go viral. They should also be fast thinkers so that they can easily jump on relevant trends and generate conversations or expand their online communities, as well as respond to crisis fast.
  • Extroverted: It goes without saying that social media marketers ought to be outgoing as they need to actively interact and engage a company’s community both online and offline.
  • Communication skills: It goes without saying that your communication skills need to be top notch. Most of the time, you will be the brand’s voice online so you should be able to communicate effectively.
  • Analytical skills: Trends online are fickle and they change all the time. You should be able to analyse trends and the behaviour of your core audience so as to keep up. Use data extensively to make good decisions about your strategies.
  • Actively keep up with changes in technology: Being a fairly new trend, things keep changing over time as social media marketing evolves. This means that you should always try to keep up with the changes by actively trying out new ideas.

Outstanding skills

Jobs in social media marketing

While the above-mentioned skills really set one off to a good and rewarding career in social media marketing, you need to stand out from the crowd. Most people think that social media marketing simply involves putting up posts but it takes much more than that. To set yourself apart, you need the following skills;

  • Analytics knowledge: You should be conversant with analytical tools such as Google Analytics and other analytical tools for individual social media channels. This helps you to gain insights into your audience’s behaviour and tailor your strategy to their needs.
  • Having a network of influencers: It goes without saying that you will occasionally need to have influencers pushing your posts and brand on their channels so as to reach a bigger audience. This will especially come in handy when you are running campaigns.
  • Graphic design and video editing skills: Visuals and videos are really important on social media. Therefore, to stand out, you will need to have basic skills in creating visual messages.
  • Customer service skills: A great deal of social media marketing involves handling customer inquiries. You, therefore, need to have good skills in customer management in order to handle your online community well.

Roles in social media marketing

Social media marketing job roles

  • Community manager: You are the bridge between the company and its online community. You are required to put up posts which engage and expand the company’s online community and lead them to the company’s website. Community managers are also responsible for increasing brand loyalty.
  • Social media manager: They are responsible for designing and overseeing the implementation of social media strategies. They analyse trends and come up with strategies on how to maximise the trends and changes on social media.


Social media marketing qualifications

Now that you know what exactly it takes to be a social media marketer, just what qualifications do you need to get into this field?

  1. A Bachelor’s degree in any communication field (PR, Journalism)
  2. A Bachelor’s degree in marketing

A job in social media marketing is exciting and definitely has a lot of new challenges as different platforms evolve. It takes more than simply posting on social media to be successful and you must have a clear understanding of the brand’s goals as well as your target audience.


Njeri Karanja
Njeri is a reading and creative writing enthusiast who is neck-deep in research writing. She is well versed in researching and writing on various topics.


  1. Great insights, one question can social media be self-taught? Meaning without the qualification (degrees) but with good foundation of experience can one still land a job? What would be an approximated chance?

    • Hi Wilson,
      Thank you for contacting us.

      Nowadays, most companies hire candidates with experience more than qualifications. However, that does not equal not having qualifications.

      Having qualifications and given the same period of time to learn has more chance to land a job than having the experience without qualifications.

    • Hi Basil,
      Thank you for asking. However, in this case, we’d advice you to consider if a job’s requirement is left open for any degree holder.

      Otherwise, it is not advisable to apply for jobs that you do not meet the requirements and qualification needed. ^AN

  2. Hello I am Brian Imbiakha aka Noble. I am doing BSC Mathematics and Computer Science. So I have great interest in media and social websites,and I also love music and creative designing and drawing, both manually and through computer. I would like you to help me how I can go about this in order to reach for my dreams and achieve the mission and purpose I have for the entire society and community and generally the world. Thank you and I will ill be grateful to hear from you.

    • Hi Brian,
      Thank you for contacting us.

      In this case, we will advice you to follow your heart and pursue a career path that you have great passion for. However, you are not limited to pursue the one if you can. Having qualifications for both is an added advantage to you and will set you apart from other applicants.

    • Hi Jerry,
      We are glad that our services are of great value to you. Keep it BrighterMonday Kenya for more reads. ^AN

  3. hi brighter Monday! I have a degree in Political Science and Public Administration. and I am of the view that this job is of experience, talent and curiosity than specific qualifications. so, can I fit in there? even when I have very minimal knowledge on marketing and communication journalism?

    • Hi Muturi,
      WE’d advise you to always take up a career path which you are passionate for. Growth comes easy when you love what you do.

    • Hi Chris,
      Thanks for the feedback.
      The job market is ever dynamic and such knowing an actual standard basic pay will never remain constant.
      Thus, we would advise you research on the latest numbers.

Comments are closed.