Online Job Hunting: How the Internet has Changed Job Search

  | 4 min read

The mere fact that you are reading this article on a website aimed at bringing together the people who are looking for jobs and companies who might hire them; speaks volumes about how online job hunting has largely influenced behavior in the job market.

Over the last twenty-odd years, we have seen technological advances comparable to the introduction of electricity as a widely available amenity and these advances have pretty much revolutionized the way we look for jobs, apply for them and, ultimately, get them.



The Abundance of Options

The most obvious and probably the most impactful way in which technology has changed the way we look for jobs is by widening the scope of our options dramatically. Whereas you were once limited to the job ads printed in the local newspaper, government publications or other (still very local) media; these days, online job hunting has made it possible to look for a job half way around the planet, apart from just another city or region in your own country.


Remote Work

Closely related to the previous point made is the ever-growing number of remote workers who are now able to work for companies that are not even physically present in their country. For example, a Kenyan programmer can find a job with a Swedish company and work on their projects, without ever stepping his or her foot in Sweden. The possibilities are even more varied if we take freelancing into consideration which has also become much more popular thanks to the internet.


Boosting the Skills

Online job hunting and new technologies have made it easier easier than ever before for an individual to improve their skills in a certain area in order to boost their chances of finding employment. For example, one can now easily learn new skills by watching videos online or by applying for online courses. In the past, we were limited to schools and other self-improvement opportunities in our area. Today, we can become better at pretty much everything remotely.

Let’s imagine, for instance, that there is a woman who is perfect for a job at a certain company, but she is a bit shy and that makes her do poorly in interviews. These days, she can read innumerable articles and tips on how to overcome her fears and become a better interviewee. She can even take an online class in becoming more assertive. Before long, she will be nailing any interview she goes in for.


Researching the Company

When applying for a job and especially when you are invited for an interview, it is beneficial to know at least something about said company. Depending on the industry and the size of the company, it is now quite easy to find out about their past work, their employees and their company culture. By checking out their website, their social profiles as well as the online presence of their employees, you will get at least some kind of picture as to what this company is all about.

When the time comes to go in for an interview or even send your CV with the obligatory cover letter, you will know exactly what to say and how to behave in order to come across as a great cultural fit, which is quite important to some companies.


The Other Side of the Coin

Of course, new technologies have also made it more important than ever for job seekers to be careful about how they behave or what they say. It is a well-known fact that most employers will check their candidates’ social profiles to see what kind of people they are and whether there are any red flags that would prevent them from hiring such candidates.

Thanks to new technologies such as BI software and other analytics tools, employers are also more discerning than ever before and they know exactly what kind of a person would be the best asset for their company. Because of this, it has become more difficult to try and “sneak your way into” a company.

Closing Word

New technologies have definitely made the job market a much more agreeable place for those looking for employment. It is easier than ever to find a job ad, to apply for it and to increase your chances of getting the position in question. While this is true, we as job seekers also need to be more careful than before and make sure we can do the job we are applying for.


James Burbank
James D. Burbank has traveled the world in his years in the trade show industry, watching startups and businesses succeed and fail. You can learn more about what he has learned at BizzMarkBlog.