Why Deep Research About a Company will Land You That Job

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So you got the call you have been waiting and praying so fervently for since the day you sent that application? What next? While it is okay to doyour short victory jig, need I mention that you should first confirm you pressed the end call button? Need I also remind you that the jigs should be very short? This is because the victory is not won yet. Your potential employers have formed a certain impression of you from your resume. In their minds they think you are close to what they consider their preferred candidate, and you have the task of surpassing these expectations.

So, what should to do, you ask? The first step is ensuring you have all the requirements your potential employer mentioned you carry to the interview. Some interviewers are put off by candidates who lack any or some of the interview requirements.

After assembling the requirements, mostly documentation, portfolios or presentations in some cases, do more homework. As you were applying for the job you probably checked the company’s website. At this stage go deeper. Every candidate will look into the history of the company, their products, vision and all the obvious information in the website. You should take your research a step further. Your interviewer may be looking for the single thing that makes one candidate stand out from the sea of promising talent eager to please. For instance, you could find out what the company’s clients are saying in reviews. Sometimes such information is available in the website or separate blogs. Positive and negative reviews should serve to arm you with information that will hoist you a level above the throng of job seekers eyeing the same position. Positive reviews from clients give you answers to interview questions like;

“Why do you want to join our company?”

You can state;

“Well, from your users’ reviews I saw happy clients showing their appreciation for your quick response, excellent customer service and innovative products. I would definitely like to be part of a team that is this passionate about customer satisfaction and they live to grow it.”

Negative reviews or complaints should point to you the company’s pain. This should help you position yourself as the guy with the solution. For instance, when asked what value you will be bringing, or why they should hire you, sit up straight because you will blow them away with an informed response.

“I have a rich background in user experience and support. Despite the many positive reviews from your users, I noted a few disgruntled reviews mainly on down time and failing systems. These are issues I have dealt with in the past and I hope to implement with your users and improve customer satisfaction levels.”

Such a response not only shows your deep understanding of the role you are looking to fill, but your analytic skills and the ability to see the bigger picture. You will be miles ahead of other candidates.

Proper research about a company can also reveal information that is not common knowledge to many job seekers. You could stumble upon recent milestones that the company you wish to join recently attained. This will work well to your advantage and the panel of interviewers will be impressed by your keen interest in their company.

At the end of the day, informed answers to a panel will always win over empty bravado in an attempt to impress. Interviewers can see through futile cover-ups efforts trying that replace the lack of planning and research. Be wise.

Mueke Katwa
I have two years experience in Business Support which covers Human Resource as a function; and a lifelong passion in creative writing.
 

431 COMMENTS

    • Hello Kitangita,
      Thanks for your feedback.
      We do advertise jobs from the medical category but not as frequently as you might have expected.
      This is due to the fact that the hiring process for the medical profession doesn’t necessarily require advertising of jobs since most medical practitioners are directly placed to jobs once they are done with college.
      ^EK

  1. am really glad with technical information you are providing to job seekers am overwhelmed. bravo continue with the good job

  2. morning guys and great having you on board for such great advise.God bless you always and open doors for all job seekers

  3. Wow, your advise is one of the best ever seen ,ı will apply the same in my job find interview once called upon.

  4. Wow, your advise is one of the best ever seen ,ı will apply the same in my job finding once called upon for an interview .
    thanks
    edgar.

    • Hello Irene,
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  5. Great piece there. Now i know better than I thought I did before. Please continue posting these great items from time to time.

    • Hello Daniel,
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  6. Thanks alot for your sensitive tips. With all these in mind i am sure i will prepare myself enough come next interview to be at my best.

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  7. This is great!! Kindly be advising us like this. What are the best answers to Questions like, what salary do you expect from us?

  8. Thanks alot.This article has been a great source of knowledge and as we all know knowledge is power.Keep up the good work.

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  9. I am definitely convinced over your remark and thankful.I would only seek know how fresh leavers can handle the salary criterion and level of experience.
    Looking for an entity that may provide/or is providing part of the career earlier excel,how can it be handle at the Interview Conference Board room?
    Very motivating information you disseminate.

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  10. Very educative. I got some knowledge how to go about my next interview coz I guess I missed on the last one for lack of preparation.

    • Hi Mwalundi,
      We are glad to hear that you learnt something helpful.
      I’m sure that you will get another interview and all the best on your next interview.
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  11. I have an interview tommorow on cmmunity health assistant at kilifi county government. Thanx for the tips.

    • Hello Molly,
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    • Hi Robinson, we are glad that you find the articles informative and useful. Keep it here for more ideas and tips for your job hunting skills. ^AN

    • Hi Charity, we are glad that you find the article very useful. We trust that our tips will help you find your dream job.^AN

    • Hi Charity, we are glad that you find the article very useful. We trust that our tips will help you find your dream job.^AN

  12. i love your most informative message many times we do not know how to face the panel in an interview we get their with a lot of expectations until we mess up ,thank you so much .

  13. Dear All,

    Wow: I don’t how well I can place it than how You guys have done it. It has just blown off my mind and surely, may Our dear Lord bless You all in a big way.

    Kind Regards,
    Erickson.

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  14. Interesting stuff, quite an eye openner. Thanks for the great piece, I sure will put this into practise henceforth

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  15. Well researched article and well written. Having the experience of having sat on either sides of the interview table on several occasions, you hit the nail on the head. Research into the potential employer’s history, products, vision, tradition, clients, etc differentiate the right candidate from the rest. Kudos

    • Hello Samuel,
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    • Hello Segun,
      Thanks for showing interest in working with us.
      At the moment we don’t have any vacancies.
      But on the brighter side, BrighterMonday usually posts jobs on a daily basis.
      Please click here to view and apply for jobs.
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  16. How do u go about preparing for ateaching job.i did applied with education service commission for lecturing at UCC and soon appearing before the pannel: guid me the likely possible questions thanks?Bosco mbale

    • Hello Kirya,
      Thanks for your inquiry we also appreciate your audience.
      Interview questions can be quite daunting thus preparation is key.
      On that note, we do have a section devoted for addressing any potential interview questions.
      Please click here and send any interview question to our HR specialist (any HR question)
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  17. A great piece of art derived frm deep thinkng n vast research. Well timed n quite useful. Got an interview to attend tommorow.
    Be Blessed.

    • Hello Owino,
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  18. Thanks a lot Brightermonday for preparing us in advance on how to respond in our interviews besides advertising job vacancies.

    • Hello Calistus,
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  19. thanks so much for that advice, but if I can ask, what is the exact amount a fresh engineering graduate earns?
    just incase you are asked about the salary.

    • Hello Omondi,
      Thanks for your audience.
      Getting an exact salary scale per industry can be quite tricky to figure out.
      However, there are sites which can provide an estimate of the salary scale per industry.
      Click here for more info.
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  20. I am a sales professional with two years work experience in the banking industry and holds a diploma in business management with a distinction from Moi university. I would appreciate if you help me get a clerical job. Thanks 0790053378

  21. Hi
    Am a Journalist by professional but after my first work in sales and marketing, have been interested in sales too much than my professional. I don’t have any papers in sales and marketing but have the zeal to sale and market. In case of a marketing interview what do I do?

    Regards
    Norega

    • Hi Norega,
      Thanks for your feedback.
      Passion is vital for success in any chosen career, however its not enough.
      You need to back up your passion with book smarts.
      Once you are at the interview use the “drive” of your passion to explain what you can do for your prospective employer then back up your argument with valid academic points.
      ^EK

  22. First I want to congratulate you for helping jobless Kenyans. My question is. Can you help me find a job related to Web Design Specialist coz most have come across required a person with experience yet am a fresher from college.

    • Thank you very much for your feedback. Kindly click here to get jobs alerts on Web Design jobs. Additionally include links to your projects at the cover letter section when applying for jobs via Brighter Monday.

      ^AM

    • Hello Terence,
      Thanks for your audience.
      Please find jobs which meet your qualifications on our website by clicking here.
      For you to get the best experience on our site, please update your profile 100% and ensure that you have uploaded your most updated resume on your account.
      ^AM

  23. Brilliant idea for helping us on how to answer interview question.Please advise on how one can respond to this question in an interview ;
    “Tell us about yourself”?

  24. Dear Brightermonday,

    I’m great elated with the kind of swift responses you provide and how much your value your audience, please keep it up and let’s grow the economy together.

    kudos!!

    • Hey Elizaar,
      We also appreciate your audience.
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  25. Dear Brighter Monday

    i would like to note that the process for applying for jobs that u do advertise is long.kindly make it simpler .thank you.

  26. Thank you for the good work you are doing. Am desperate and jobless,i have really tried to look for a job but the employers want ten or five years experience yet i just completed college in 2014,can you help me to get a job,i have done socialwork

    • Hello Daniel,
      Thank you for writing to us> Kindly click here to view all the latest job opportunities in your field of profession.

      ^AM

  27. Good idea for helping jobless people on how to answer interview questions.I have a certificate in Stores Management and 3yrs experience in stores. How can you help me land a job coz I’ve tried to apply through you guys but nothing comes out.

    • Hello Kevin,
      We do appreciate your continued support, kindly click here o view all the latest job opportunities in your field of interest.

      ^AM

  28. It’s will help thy panel to realize the wealthiest of thy information you have about thy company and their excitement is to know from thy candidate, how thy research you have conducted can help thy company if you join their team. So to know were to improve thy service of thy company due to your research is thy big chance to convince thy panelist to land you thy job.

    • Hi Joseph,
      Thank you for your feedback. Continue to visit our career center for more tips, advice and career guidance.

      ^TM

  29. Thanks a lot for such a wonderful advice. It,s so educative $ am so impressed..,Kindly help me get a job in Social work and Cmnity Dvlment.

  30. Big thanks to Brightermonday, for enlightening me on questions that i struggled to answer in interviews. Last but not least, i have been unable to reset my password kindly assist.

    • Hello Calistus,
      We are pleased to hear that you liked our articles. kindly check your email for new log in credentials.

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  31. Very useful content, I gave up on job search after numerous application, but then again, i believe
    in brighter monday.

    • Hi Maniuva,
      Thank you for believing in us.
      We try as much as possible to match our large job database with the even larger job seeker talent database.
      Your job will find you, do not give up.
      Continue gaining skills and arming yourself with the tips we provide in our Career center.
      We wish you the very best in your job search.

      ^DM

  32. Thank you so much,i could have got this wayback last year,i think i would b a better person now,but they say better late than never,i was asked same question in an interview at Limuru sewarage and water company,i did little research ans took the interview as general,,,,now am informed.I am an accountant CPAK…..

    • Hi Pergo,

      Mistakes are bound to happen and we need to understand that life is a lesson. We at Brightermonday aspire to present as many tips as possible to help you avoid mistakes and if possible correct the ones you made in the past.
      Keep searching for your ideal job and when it finally comes to you, it will find you prepared.
      Sharpen your skills and gain as much experience as you can wherever you are and keep it Brightermonday for more inspiration.

      ^DM

  33. This is quite useful.I had no idea that negative response n criticism from clients can be an advantage in an interview.Thank you BM.

  34. Bigups to the brighter monday, your articles are really inspiring coz some of us were on the verge of giving up.but now have been encouraged. Thanks so much.

    • Hello Vicky,
      Thank you for taking time to go through our article.
      We appreciate your readership, keep visit our career center for edifying articles.

      ^AM

  35. Thanks for such educative and enlightening information. I feel confident already, even though l havent stepped in the hopefull interview room yet!

    • You’re Welcome Ruth,
      We endeavor to offer career advice to all our readers.
      Stay tuned for more insightful articles.

      ^TM

  36. Am impressed and empowered on how to research and answer such vital question. Thanks team for great work piece.

    • Hello Halliday,
      Thank you for reading our articles.
      We endeavor to bring our readers relevant and practical tips.
      Keep it Brighter Monday for more enlightening career advise.

      ^TM

    • You’re Welcome Pyoz.
      We are glad you are enlightened.
      Continue to read our articles for more insightful information.

      ^TM

    • Hi Dickson,
      Thank you for reading our articles.
      Keep writing to us, your feedback is highly appreciated.

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