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Sales and Marketing Jobs in Kenya; How to pass Sales and Marketing Interviews

Sales and marketing jobs in Kenya fall in a highly competitive sector. This means that professionals in this industry need to be on top of their game all the time.  Every sales person worth their salt understands that their skills and ability to sell is their most prized asset. This means that as a sales person, an interview for a sales position should be akin to that meeting with a high-priority client in your leads pipeline. Prepare for that interview as you would for that highly-promising meeting.

Here is how to prepare;

Know your potential employer – Conduct research about the company, their history, vales, mission and vision. This helps you give relevant answers during interviews. It also shows your interviewer that you are an informed sales person who is strategic and tactical, important traits in this career.

Have your achievements at your fingertips – Ensure that you are intimately acquainted with your achievements and that you lay bare the details (the non-confidential ones of course). Your interviewer will have a better picture of your prowess if you give them figures and estimates in your achievements. After all, any sales person can sing an endless song about their achievements. Be careful not give away any confidential information. It implies carelessness and lack of professional acumen.

Know yourself – The employer is looking for a sales person who is energetic, a team player with excellent strategizing skills. If you have been in the field for a while, your potential employer will want to find out if you are well connected since that will translate to a richer leads pipeline inventory. Ensure that you have a personality for sales. Gathering the academic credentials will not help you if your personality does not match with what the job requires and you will be constantly frustrated.

Look the part – A sales person is a talking, walking representation of the brand. Employers are usually very picky when selecting persons to represent them. Take your time grooming and invest in attire that command respect and the right kind of attention. Create an aura around you that shows you are in control and at the same approachable.

Prepare a list of questions to ask during the interview – Any sales person needs to understand the object of their sales campaigns before they can go out and bring potential clients onboard. Ask questions during the interview. These questions should touch on the company of interest, their policies, their sales teams, sales targets, flexibility of negotiations and the qualities of successful sales people in their organization. Also, ask questions that may arise from your interview discussion. It shows that you are keen on follow up.

Ensure you close the deal – Just like your sales meetings with clients go, ensure you end the interview well. Ask the interviewer if they requires you to give any further information, and about the next steps in their recruitment process in case you have passed the current stage. This gives the impression of someone who is professional and follows through to finish processes.

Sales and Marketing questions to prepare for

Apart from the common interview questions, the interviewer will ask sales- related questions like;

  • Do you always meet your targets?
  • What sales drive are you most proud of and why?
  • Is after-sales follow-up with clients important to you? Why?
  • What challenges have you faced so far in the industry and how have you overcome them?
  • Take us through the process of closing a deal
  • What is your take on cold calls?
  • How do you handle rejection?


See some of the advertised sales and marketing jobs here





Mueke Katwa
I have two years experience in Business Support which covers Human Resource as a function; and a lifelong passion in creative writing.
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