{"id":10957,"date":"2022-01-31T12:28:08","date_gmt":"2022-01-31T10:28:08","guid":{"rendered":"https:\/\/www.brightermonday.co.ke\/discover\/?p=10957"},"modified":"2023-05-22T11:17:53","modified_gmt":"2023-05-22T09:17:53","slug":"a-qa-with-the-digital-marketing-manager-of-unicaf","status":"publish","type":"post","link":"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf","title":{"rendered":"A Q&#038;A with The Digital Marketing Manager of Unicaf"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a86169c232\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a86169c232\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#What_is_your_professional_and_academic_background\" >What is your professional and academic background?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#Could_you_please_tell_us_when_you_joined_Unicaf_and_a_little_bit_about_your_position\" >Could you please tell us when you joined Unicaf and a little bit about your position?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#As_a_marketer_what_are_the_challenges_when_promoting_Unicaf\" >As a marketer, what are the challenges when promoting Unicaf?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#Would_you_say_that_there_is_a_shift_from_traditional_campus_studies_to_online_or_has_it_been_constant_the_last_few_years\" >Would you say that there is a shift from traditional campus studies to online or has it been constant the last few years?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#When_not_at_work_what_do_you_like_doing\" >When not at work, what do you like doing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#What_are_the_next_steps_for_Unicaf\" >What are the next steps for Unicaf?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#What_are_the_5_top_advantages_of_studying_with_Unicaf\" >What are the 5 top advantages of studying with Unicaf?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#1_Affordability\" >1. Affordability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#2_Internationally_Recognised\" >2. Internationally Recognised<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#3_Accessibility\" >3. Accessibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#4_Student_Support\" >4. Student Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/a-qa-with-the-digital-marketing-manager-of-unicaf\/#5_Easy_Registration\" >5. Easy Registration<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-professional-and-academic-background\"><span class=\"ez-toc-section\" id=\"What_is_your_professional_and_academic_background\"><\/span><strong>What is your professional and academic background?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I am an <a class=\"article-body-links\"href=\"https:\/\/panayiotistheodoulou.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">experienced digital marketing<\/a> professional with a well-balanced mixture of business, people and digital skills.&nbsp;<\/p>\n\n\n\n<p>I graduated with a BSc in Information Technology and an MBA from the University of Derby in the United Kingdom and I always had a keen interest in everything that has to do with digital and the web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-could-you-please-tell-us-when-you-joined-unicaf-and-a-little-bit-about-your-position\"><span class=\"ez-toc-section\" id=\"Could_you_please_tell_us_when_you_joined_Unicaf_and_a_little_bit_about_your_position\"><\/span><strong>Could you please tell us when you joined Unicaf and a little bit about your position?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I joined <a class=\"article-body-links\"href=\"https:\/\/panayiotistheodoulou.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unicaf back in 2016<\/a> and I have never regretted a minute of it. As a digital marketing manager, I am responsible for developing, implementing and managing marketing campaigns that explain all about the Unicaf\u2019s Scholarship Programme and promote our partner universities\u2019 Online Degrees.<\/p>\n\n\n\n<p>We play a major role in enhancing our brand\u2019s awareness, especially in Africa, in our effort to increase access to Quality Higher Education for underprivileged students.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-as-a-marketer-what-are-the-challenges-when-promoting-unicaf\"><span class=\"ez-toc-section\" id=\"As_a_marketer_what_are_the_challenges_when_promoting_Unicaf\"><\/span><strong>As a marketer, what are the challenges when promoting Unicaf?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to promoting a higher education programme to international students, especially in Africa, you are bound to face various marketing challenges.<\/p>\n\n\n\n<p>One of the biggest challenges we face at Unicaf is the inability to increase the reach of our message in various African countries because the internet penetration is very low and access to the right technology is sparse.<\/p>\n\n\n\n<p>Still, having our message out there doesn\u2019t necessarily mean it will be fully understood, so we continuously need to optimise our content message tailored for different audiences and devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-would-you-say-that-there-is-a-shift-from-traditional-campus-studies-to-online-or-has-it-been-constant-the-last-few-years\"><span class=\"ez-toc-section\" id=\"Would_you_say_that_there_is_a_shift_from_traditional_campus_studies_to_online_or_has_it_been_constant_the_last_few_years\"><\/span><strong>Would you say that there is a shift from traditional campus studies to online or has it been constant the last few years?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I couldn\u2019t agree more with that. Here at Unicaf we live and breathe about online learning and we know from first-hand experience that its popularity is increasing at a very fast pace due to the widespread availability of high-speed Internet access.<\/p>\n\n\n\n<p>Online degrees have become a perfect option for individuals who may not be able to enrol in a traditional classroom institution.<\/p>\n\n\n\n<p>And especially in our core market of Africa, even though lots still need to be done in terms of internet availability, there is a clear steady strong growth in queries related to online education that fills the gap of a huge student demand but a small number of graduate schools.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2022\/01\/panayiotis-unicaf-1024x537.png\" alt=\"Panayiotis Theodoulou -Digital Marketing Manager at Unicaf\" class=\"wp-image-10959\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2022\/01\/panayiotis-unicaf-1024x537.png 1024w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2022\/01\/panayiotis-unicaf-378x198.png 378w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2022\/01\/panayiotis-unicaf-770x404.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2022\/01\/panayiotis-unicaf-600x315.png 600w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2022\/01\/panayiotis-unicaf-390x205.png 390w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2022\/01\/panayiotis-unicaf.png 1199w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a class=\"article-body-links\"href=\"https:\/\/panayiotistheodoulou.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Panayiotis Theodoulou &#8211; Digital Marketing Manager at Unicaf<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-not-at-work-what-do-you-like-doing\"><span class=\"ez-toc-section\" id=\"When_not_at_work_what_do_you_like_doing\"><\/span><strong>When not at work, what do you like doing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Family and friends for me are very important and I cherish the time with them as much as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-next-steps-for-unicaf\"><span class=\"ez-toc-section\" id=\"What_are_the_next_steps_for_Unicaf\"><\/span><strong>What are the next steps for Unicaf?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We will expand even more and try to increase our presence. Unicaf will continue helping students to earn quality higher education degrees through the Unicaf Scholarship Programme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-5-top-advantages-of-studying-with-unicaf\"><span class=\"ez-toc-section\" id=\"What_are_the_5_top_advantages_of_studying_with_Unicaf\"><\/span><strong>What are the 5 top advantages of studying with Unicaf?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-affordability\"><span class=\"ez-toc-section\" id=\"1_Affordability\"><\/span><strong>1. Affordability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Unicaf Scholarships offer students the opportunity to further their education with affordable, high-quality degrees.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-internationally-recognised\"><span class=\"ez-toc-section\" id=\"2_Internationally_Recognised\"><\/span><strong>2. Internationally Recognised<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Unicaf and its partner institutions are registered and approved by several jurisdictions in countries around the world. All degree programmes offered by Unicaf and awarded by its partner universities are internationally recognised.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-accessibility\"><span class=\"ez-toc-section\" id=\"3_Accessibility\"><\/span><strong>3. Accessibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Unicaf facilitates the global online delivery of study materials for Bachelor, Masters and Doctoral degrees through its state-of-the-art digital platform and the Virtual Learning Environment (VLE).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-student-support\"><span class=\"ez-toc-section\" id=\"4_Student_Support\"><\/span><strong>4. Student Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>We have highly trained student advisors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-easy-registration\"><span class=\"ez-toc-section\" id=\"5_Easy_Registration\"><\/span><strong>5. Easy Registration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Easy, Quick, Registration Process. Apply easily online, receive an offer and start your studies immediately!<\/p>\n\n\n\n<p>Earn an internationally recognised online Masters or Doctoral degree with Unicaf. <a class=\"article-body-links\"href=\"https:\/\/apply.unicaf.org\/unicaf\/all-programmes?utm_source=GlobalDMP-Kenya-BrighterMonday&amp;utm_medium=blog-post&amp;utm_campaign=GlobalDMP-Kenya-BrighterMonday-Digital-Marketing-Interview-01-2022\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Apply Now!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Interview with Panayiotis Theodoulou, the Digital Marketing Manager at Unicaf. A Q&#038;A session with The Digital Marketing Manager of Unicaf.<\/p>\n","protected":false},"author":159,"featured_media":10958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[425,417,424],"content_author":[],"class_list":{"0":"post-10957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jobs-news","8":"tag-higher-education","9":"tag-scholarships","10":"tag-unicaf"},"_links":{"self":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts\/10957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/comments?post=10957"}],"version-history":[{"count":0,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts\/10957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/media\/10958"}],"wp:attachment":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/media?parent=10957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/categories?post=10957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/tags?post=10957"},{"taxonomy":"content_author","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/content_author?post=10957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}