{"id":4872,"date":"2017-10-19T16:50:33","date_gmt":"2017-10-19T13:50:33","guid":{"rendered":"https:\/\/bmkedev.wpengine.com\/?p=4872"},"modified":"2021-11-11T19:24:03","modified_gmt":"2021-11-11T17:24:03","slug":"personal-branding-statement","status":"publish","type":"post","link":"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement","title":{"rendered":"Crafting A Personal Branding Statement"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Think of your favourite company\u2019s tagline. Or that catchy value proposition which encompasses what a company does and is still easy to understand and remember. That is a branding statement. A personal brandings statement is basically a value proposition which communicates what you bring to the table, or what your strengths are. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A succinct personal branding statement enables any person who has not met you to get a glimpse of what you can do. Crafting a perfect statement is much like coming up with a company\u2019s brand statement, only that this takes a personal approach. While coming up with a personal statement, here is what to consider;<\/span><\/p>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f61bf8b3592\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f61bf8b3592\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Determine_What_Personal_Attributes_Define_You\" >Determine What Personal Attributes Define You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Identify_Your_Passion\" >Identify Your Passion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#What_is_Unique_About_You\" >What is Unique About You?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Highlight_Your_Goals\" >Highlight Your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Let_it_be_Clear_and_Precise\" >Let it be Clear and Precise<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Example\" >Example:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Bottom_line\" >Bottom line<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Strategies_For_Building_A_Personal_Brand\" >Strategies For Building A Personal Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Building_a_Personal_Brand\" >Building a Personal Brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Know_What_You_are_Good_at\" >Know What You are Good at<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Create_an_Online_Presence\" >Create an Online Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Be_Deliberate_with_the_Information_You_Share\" >Be Deliberate with the Information You Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Know_Your_Values\" >Know Your Values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Network_Actively\" >Network Actively<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Top_5_Books_For_Ingenious_Personal_Branding\" >Top 5 Books For Ingenious Personal Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Personovation_by_Timothy_Maurice_Webster\" >Personovation by Timothy Maurice Webster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#KNOWN_The_handbook_for_building_and_unleashing_your_personal_brand_in_the_digital_age_by_Mark_W_Schaefer\" >KNOWN: The handbook for building and unleashing your personal brand in the digital age by Mark W. Schaefer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Rebrand_by_Bernard_Kevin_Clive\" >Rebrand by Bernard Kevin Clive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Simplified_Guide_to_Personal_Branding_By_Joseph_Mudau\" >Simplified Guide to Personal Branding By Joseph Mudau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/personal-branding-statement\/#Authentic_Personal_Branding_A_New_Blueprint_for_Building_and_Aligning_a_Powerful_Leadership_Brand_by_Hubert_K_Rampersad\" >Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand by Hubert K. Rampersad<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Determine_What_Personal_Attributes_Define_You\"><\/span>Determine What Personal Attributes Define You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4876\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Determine_What_Personal_Attributes_Define_You.png\" alt=\"Personal attributes\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Determine_What_Personal_Attributes_Define_You.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Determine_What_Personal_Attributes_Define_You-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Determine_What_Personal_Attributes_Define_You-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to understand what adjectives best describe you. They include things like a team player, problem solver, flexible, diplomatic, and ethical. These adjectives should align to the kind of person you are and how you behave in the working environment. Use the most accurate adjectives, which relate to your personality. Choose one or two adjectives, don&#8217;t overdo it.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Identify_Your_Passion\"><\/span>Identify Your Passion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4877\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Identify_Your_Passion.png\" alt=\"Passion\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Identify_Your_Passion.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Identify_Your_Passion-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Identify_Your_Passion-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Be clear about what fascinates you, challenges you, or excites you. They should converge with things that you can do at work. Your <a class=\"article-body-links\"href=\"https:\/\/www.brightermonday.co.ke\/discover\/love-your-job\">passion<\/a> lets the person reading your statement know what kind of work would best fit you within the organization, or what kind of duties and responsibilities will help you be the most productive person in the company. This is often what makes you unique, as your passion is not something that the next person will necessarily be passionate about. <\/span><\/p>\n<ol start=\"3\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Unique_About_You\"><\/span>What is Unique About You?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4878\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/What_is_Unique_About_You.png\" alt=\"Personal uniqueness\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/What_is_Unique_About_You.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/What_is_Unique_About_You-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/What_is_Unique_About_You-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Each company prides itself in having an ability to do something better than everyone else. For example, Safaricom prides itself in having the widest network coverage. What can you do better than the next person? It should be something unique but adds value to the company that you are trying to get a job in. For example, you may have the unique ability to sell an idea to top management. Make sure, it is something that you can also demonstrate. Remember, every person applying for a job has the same basic skills. Even if you are starting a business, there will always be someone else in the same business. So, go beyond what can be found in anyone. <\/span><\/p>\n<ol start=\"4\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Highlight_Your_Goals\"><\/span>Highlight Your Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4879\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Highlight_Your_Goals.png\" alt=\"Personal goals\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Highlight_Your_Goals.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Highlight_Your_Goals-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Highlight_Your_Goals-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To tie the personal branding statement into a succinct one, highlight what you aim for, professionally of course. Think about how these goals tie to those of the job you are looking for. Your goals anchor you in the position you are applying for and having a common purpose with your employer makes it easy for you to align yourself properly and achieve your target with ease. Additionally, how will these goals help you in making a difference within the organisation? Better yet, do they show something unique about you?<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Let_it_be_Clear_and_Precise\"><\/span>Let it be Clear and Precise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4880\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Let_it_be_Clear_and_Precise.png\" alt=\"Personal statement\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Let_it_be_Clear_and_Precise.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Let_it_be_Clear_and_Precise-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Let_it_be_Clear_and_Precise-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While all this may seem overwhelming, make sure it is not an entire paragraph because no one has the time to read through it. Make it short and concise. Something that a person can quickly scan through and tell what you are all about.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Example\"><\/span>Example:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">A disciplined designer with a passion for all things that the mind can imagine. I bring to life the most complex ideas in the simplest way, using every available tool at my disposal. My laid-back nature brings life to the workplace and my sense of humour gels even the most diverse team together.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At the end of the day, a personal branding statement should sell you before a person even reads through your CV. It should be as brief but detailed as possible. Keep it succinct.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategies_For_Building_A_Personal_Brand\"><\/span>Strategies For Building A Personal Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For most people, the word brand denotes a company, especially one that is widely known. But, a personal brand is as important as a company brand as it is what defines you and sets you apart from the rest. A strong personal brand makes it possible for you to get jobs, promotions, and recognition in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building a personal brand is a proactive way of ensuring that your career takes the path you want it to take. A personal brand does not simply mean a good online presence. It means that you are good at your job that when a person hears your name, they can immediately associate you with a certain expertise. Think of Mutua Matheka, or Bikozulu. When you hear their names, you think expert photography and a wordsmith, respectively. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_a_Personal_Brand\"><\/span>Building a Personal Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Know_What_You_are_Good_at\"><\/span>Know What You are Good at<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4810\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Know_What_You_are_Good_at.png\" alt=\"Personal strength\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Know_What_You_are_Good_at.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Know_What_You_are_Good_at-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Know_What_You_are_Good_at-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A personal brand is built on a certain expertise. So, identify what you are good at and work on building it until you attain expert-level knowledge. Your personal brand should be linked with a certain field so that it becomes what you are associated with. Once you know what you are good at, identify your strengths and weaknesses and work on maximising on your strengths. Just like any brand identifies its niche and works on becoming the best, so should you.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_an_Online_Presence\"><\/span>Create an Online Presence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4811\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Create_an_Online_Presence.png\" alt=\"Social media presence\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Create_an_Online_Presence.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Create_an_Online_Presence-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Create_an_Online_Presence-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The digital space has definitely created opportunities for you to improve your visibility. When trying to build a personal brand, choose a suitable <a class=\"article-body-links\"href=\"https:\/\/www.brightermonday.co.ke\/discover\/social-media-job-hunting-works\">platform<\/a> to share your knowledge and skills with the world. Whichever platform you choose, ensure that it is best suited for your kind of brand and actively participate in conversations, apart from sharing information. The important thing is to ensure that you are not just hiding online and that you are showcasing your expertise. While at it, keep off issues that could negatively impact your brand.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_Deliberate_with_the_Information_You_Share\"><\/span>Be Deliberate with the Information You Share<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4812\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Be_Deliberate_with_the_Information_You_Share.png\" alt=\"Share information strategically\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Be_Deliberate_with_the_Information_You_Share.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Be_Deliberate_with_the_Information_You_Share-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Be_Deliberate_with_the_Information_You_Share-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">People get to know you from the information you share with your networks. As such, avoid the temptation to binge-share unnecessary information both online and offline. Remember, apart from your ability to be good at what you do, the information you put out to the world shapes how people perceive you. Remember, even the biggest brands in the world have a certain brand image and brand voice. When creating yours bear this in mind.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Know_Your_Values\"><\/span>Know<b> Your Values<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4813\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Know_Your_Values.png\" alt=\"Personal values\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Know_Your_Values.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Know_Your_Values-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Know_Your_Values-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All big brands have a mission, a vision and core values. While having a mission and vision is important, having values matters even more. These are principles that define you and what you stand for. They guide you in your day-to-day activities and you strive to ensure that you stick to them. Values shape how you make decisions, which will become synonymous with you and your brand.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Network_Actively\"><\/span><b>Network Actively<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4814\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Network_Actively.png\" alt=\"Professional networking\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Network_Actively.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Network_Actively-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Network_Actively-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The importance of networking can never be overemphasised. Whether it\u00a0is online or offline, networking helps you gain insights into your industry and share your knowledge as well. Remember, brand visibility within your own industry is what really counts, especially as you grow in your career. So network actively and share insights with your circle on a regular basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building a personal brand requires deliberate efforts. You must be clear on what you want your brand to be like and project this same image to the world around you. A strong personal brand can pave way for growth in your career so take it seriously and work on it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_5_Books_For_Ingenious_Personal_Branding\"><\/span>Top 5 Books For Ingenious Personal Branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Personal branding is the latest way to greatness in the corporate world. For many years, emotional intelligence was touted as the top-most important quality that could help you move up the corporate ladder. While it is still an important quality, you will now need to have a personal brand, a critical aspect of emotional intelligence, in order to get to the top of your career in the modern world. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it is still relatively new, personal branding is something that you can easily learn and start that upward progress that you have been longing for. Thankfully, there are some easy-to-read and understand books to help you get there. Here is a list that will help you get started.<\/span><\/p>\n<ol>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Personovation_by_Timothy_Maurice_Webster\"><\/span>Personovation by Timothy Maurice Webster<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4792\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Personovation_by_Timothy_Maurice_Webster.png\" alt=\"Personovation\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Personovation_by_Timothy_Maurice_Webster.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Personovation_by_Timothy_Maurice_Webster-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Personovation_by_Timothy_Maurice_Webster-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Timothy is a motivational speaker, a personal branding expert, and an author. In his book, <\/span><i><span style=\"font-weight: 400;\">Personovation, <\/span><\/i><span style=\"font-weight: 400;\">he delves into ways in which you can take control of your personal brand and stand out in whatever industry, hence the title, Personovation. Timothy carefully weaves personal experiences into the narrative, to show how anyone can build their own personal brand. In the book, he explores several main topics which include turning pain into purpose, you are not what others think of you, building the desired perception, paying the price for your purpose, the power of strong values, fighting for your brand\u2019s purpose, taking charge, and finding the right balance in order to build a strong personal brand. If you are looking for a detailed book on how to build the personal brand you want to be associated with, then grab yourself a copy of Personovation and get started.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"KNOWN_The_handbook_for_building_and_unleashing_your_personal_brand_in_the_digital_age_by_Mark_W_Schaefer\"><\/span>KNOWN: The handbook for building and unleashing your personal brand in the digital age by Mark W. Schaefer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4793\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/KNOWN-The_handbook_for_building_and_unleashing_your_personal_brand_in_the_digital_age_by_Mark_W._Schaefer.png\" alt=\"KNOWN\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/KNOWN-The_handbook_for_building_and_unleashing_your_personal_brand_in_the_digital_age_by_Mark_W._Schaefer.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/KNOWN-The_handbook_for_building_and_unleashing_your_personal_brand_in_the_digital_age_by_Mark_W._Schaefer-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/KNOWN-The_handbook_for_building_and_unleashing_your_personal_brand_in_the_digital_age_by_Mark_W._Schaefer-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another South African, Mark is global icon known as an author, speaker, educator, and business consultant. In the book <\/span><i><span style=\"font-weight: 400;\">KNOWN, <\/span><\/i><span style=\"font-weight: 400;\">Mark delves into how you can use the digital space to build your personal brand. He is an author of an acclaimed <\/span><a class=\"article-body-links\"href=\"https:\/\/www.businessesgrow.com\/\"><span style=\"font-weight: 400;\">marketing blog<\/span><\/a><span style=\"font-weight: 400;\">, and has consistently used the online platform to brand himself so, he is definitely a guru on personal branding. In <\/span><i><span style=\"font-weight: 400;\">KNOWN, <\/span><\/i><span style=\"font-weight: 400;\">Mark will take you through progressive steps on personal building and finally give you a list of people who have built strong personal brands in different fields. The best part is that the book raises valid points and moreso, teaches you how to use the digital space, which is readily available, to become KNOWN.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Rebrand_by_Bernard_Kevin_Clive\"><\/span>Rebrand by Bernard Kevin Clive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4794\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Rebrand_by_Bernard_Kevin_Clive.png\" alt=\"Rebrand\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Rebrand_by_Bernard_Kevin_Clive.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Rebrand_by_Bernard_Kevin_Clive-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Rebrand_by_Bernard_Kevin_Clive-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Known as Ghana\u2019s top guru on digital publishing and personal branding, Bernard is a brand strategist, lifestyle entrepreneur, and personal branding coach, under his consultancy, BKC Consulting. He is also the owner of Ghana\u2019s top personal and corporate branding blog, <\/span><a class=\"article-body-links\"href=\"https:\/\/bkc.name\/\"><span style=\"font-weight: 400;\">BKC<\/span><\/a><span style=\"font-weight: 400;\">. In his book, <\/span><i><span style=\"font-weight: 400;\">Rebrand, <\/span><\/i><span style=\"font-weight: 400;\">Bernard will take you through a step-by-step approach on how to build your personal brand, or rebrand in a clear, actionable, and concise way. And as he says in the book, \u201c<\/span><span style=\"font-weight: 400;\">A personal (Brand) is more than just a creative name, cute logo or complimentary card; it&#8217;s a promise of value, it&#8217;s a distinctive voice, it\u2019s a core message, its passion driven by purpose, it&#8217;s a positive impact that creates an impression.\u201d Get your copy now and start building your personal brand one brick at a time.<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Simplified_Guide_to_Personal_Branding_By_Joseph_Mudau\"><\/span>Simplified Guide to Personal Branding By Joseph Mudau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4795\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Simplified_Guide_to_Personal_Branding_By_Joseph_Mudau.png\" alt=\"Simplified guide to personal branding\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Simplified_Guide_to_Personal_Branding_By_Joseph_Mudau.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Simplified_Guide_to_Personal_Branding_By_Joseph_Mudau-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Simplified_Guide_to_Personal_Branding_By_Joseph_Mudau-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If taking in too much information is not exactly what you want and you would rather get quick tips on how to build your personal brand, then this guidebook is what you need. In this quick-read, Joe Mudau will show you how to unearth your talents, strengths, values, skills, and passions so that you can get on the road to building your brand. He will not just stop there. He will show you how to communicate your brand and raise your brand\u2019s profile with proper branding. If you have had the unfortunate event of tarnishing your brand, Joe will helpfully help you start your recovery journey or rebrand altogether. Finally, present-day brands are all about the digital space and Mudau will show you how to use the digital space to sell brand you!<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Authentic_Personal_Branding_A_New_Blueprint_for_Building_and_Aligning_a_Powerful_Leadership_Brand_by_Hubert_K_Rampersad\"><\/span><b><\/b>Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand by Hubert K. Rampersad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4796\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Authentic_Personal_Branding-_A_New_Blueprint_for_Building_and_Aligning_a_Powerful_Leadership_Brand_by_Hubert_K._Rampersad.png\" alt=\"Authentic personal branding\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Authentic_Personal_Branding-_A_New_Blueprint_for_Building_and_Aligning_a_Powerful_Leadership_Brand_by_Hubert_K._Rampersad.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Authentic_Personal_Branding-_A_New_Blueprint_for_Building_and_Aligning_a_Powerful_Leadership_Brand_by_Hubert_K._Rampersad-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/10\/Authentic_Personal_Branding-_A_New_Blueprint_for_Building_and_Aligning_a_Powerful_Leadership_Brand_by_Hubert_K._Rampersad-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This guidebook will take you through a 4 step model to build and communicate the personal brand you desire. The book is laden with numerous examples of people who have successfully built and marketed their brands well and you will be pleased to find that some of your favourite celebrities are on the list. The book will help you bring out the best in you and attain success through simple tips that you can start implementing immediately. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building a personal brand is not hard. These books will help you gather tips that you can implement and be on your way to success. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think of your favourite company\u2019s tagline. Or that catchy value proposition which encompasses what a company does and is still easy to understand and remember. That is a branding statement. A personal brandings statement is basically a value proposition which communicates what you bring to the table, or what your strengths are. A succinct personal [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":4883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"content_author":[],"class_list":["post-4872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-development"],"_links":{"self":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts\/4872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/comments?post=4872"}],"version-history":[{"count":0,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts\/4872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/media\/4883"}],"wp:attachment":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/media?parent=4872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/categories?post=4872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/tags?post=4872"},{"taxonomy":"content_author","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/content_author?post=4872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}