{"id":6465,"date":"2017-12-04T09:34:38","date_gmt":"2017-12-04T07:34:38","guid":{"rendered":"https:\/\/bmkedev.wpengine.com\/?p=6465"},"modified":"2021-11-03T16:30:14","modified_gmt":"2021-11-03T14:30:14","slug":"job-market-report-december-2017","status":"publish","type":"post","link":"https:\/\/www.brightermonday.co.ke\/discover\/job-market-report-december-2017","title":{"rendered":"The Kenyan Job Market Report 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400\">The Kenyan job market, just like any other sector is changing fast. This can be attributed to a number of factors, key among them the entry of millennials into the workforce and the rise of technology in the workplace. This calls for changes in HR practice to keep up with the changing dynamics of the workplace. <\/span><\/p>\n<p><span style=\"font-weight: 400\">To give insights to HR practitioners into the changing job market, BrighterMonday partnered with Tifa research firm to produce a comprehensive report of the Kenyan job market landscape. Conducted via online interviews, the study had 2 key objectives namely:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">To assess perception and attitude of job seekers &amp; employers towards the job market. &nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">To find out the views of employees in regards to quality of their jobs and working environment. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The key information areas covered by the survey included demographics, job quality, unemployment, general salaries outlook, job mobility, and the competitive landscape. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ff8ad404067\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ff8ad404067\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/job-market-report-december-2017\/#Competition_for_Jobs_Roles_Remains_High\" >Competition for Jobs Roles Remains High<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/job-market-report-december-2017\/#The_Desire_to_Change_Jobs\" >The Desire to Change Jobs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/job-market-report-december-2017\/#The_Salary_Factor\" >The Salary Factor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/job-market-report-december-2017\/#Job_Seeker_Profile\" >Job Seeker Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/job-market-report-december-2017\/#The_Rise_of_Career_Websites\" >The Rise of Career Websites<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Competition_for_Jobs_Roles_Remains_High\"><\/span>Competition for Jobs Roles Remains High<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"article-body-links\"href=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Employment-Status.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6466 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Employment-Status.png\" alt=\"Kenya's unemployment rates\" width=\"848\" height=\"373\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Employment-Status.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Employment-Status-770x339.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Employment-Status-390x172.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Unemployment rates in Kenya remain high &nbsp;53% of Kenyan respondents are unemployed and actively looking for jobs. <\/span><\/p>\n<p><span style=\"font-weight: 400\">But the unemployed are not the only ones job hunting. 73% of those who are employed are also actively looking for jobs. On top of this, another 25% of those employed would be open to a new role if it came to them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Kenyan HR managers need to work harder on employee retention if they wish to avoid top talent being poached. This is critical to business success, as one of the most expensive undertakings of the HR department is recruitment. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Desire_to_Change_Jobs\"><\/span>The Desire to Change Jobs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"article-body-links\"href=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Desire-to-Change-Jobs_1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6467 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Desire-to-Change-Jobs_1.png\" alt=\"Changing jobs in Kenya\" width=\"848\" height=\"314\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Desire-to-Change-Jobs_1.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Desire-to-Change-Jobs_1-770x285.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Desire-to-Change-Jobs_1-390x144.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">8 out of 10 employees plan to leave their current employer within the next 12 months. The main cause of this desire to leave is the desire for higher salaries. This is not surprising when you consider 58% of employed Kenyans have not had their salary raised within the past 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Other reasons for the change include career progression, lack of job security, boredom, the quality of the working environment and work\/life balance. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Job seekers actively looking for a new role &nbsp;do so by networking, sending job applications, improving their CVs, and investing in education and training so as to increase their chances of getting new jobs. As a HR manager, these are the factors to consider to improve your workplace, in efforts to engage your employees and reduce turnover rates. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Salary_Factor\"><\/span>The Salary Factor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"article-body-links\"href=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Salary-Factor.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6468 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Salary-Factor.png\" alt=\"Salary ranges in Kenya\" width=\"848\" height=\"321\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Salary-Factor.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Salary-Factor-770x291.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Salary-Factor-390x148.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Salaries remain low for Kenyan employees. Over half earn below Kshs 50,000. As a result, a good package is a top consideration for most job seekers when they are looking for new jobs, followed by career progression. &nbsp;As a HR manager, opportunities for staff to enjoy internal promotion as well as yearly raised to combat inflation and reward top performers are key to employee retention. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Job_Seeker_Profile\"><\/span>Job Seeker Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"article-body-links\"href=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Job-Seeker-Profile.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6469 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Job-Seeker-Profile.png\" alt=\"Job seeker profile\" width=\"848\" height=\"342\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Job-Seeker-Profile.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Job-Seeker-Profile-770x311.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Job-Seeker-Profile-390x157.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Kenyan\u2019s aged in their mid to late 20s are the largest representatives in the job market. Of these, 33% are employed, 37% are unemployed, and 29% are self-employed. <\/span><\/p>\n<p><span style=\"font-weight: 400\">This group is educated,&nbsp;<\/span><span style=\"font-weight: 400\">with 54% having attained a university education, 35% have a college education, and 8% have a postgraduate qualification. <\/span><\/p>\n<p><span style=\"font-weight: 400\">This pool of young talent makes staffing entry-level positions with young professionals relatively easy. Although staffing more senior positions remains a challenge.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Rise_of_Career_Websites\"><\/span>The Rise of Career Websites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"article-body-links\"href=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Rise-of-Online-Job-Search-Platforms.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6470 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Rise-of-Online-Job-Search-Platforms.png\" alt=\"Career websites in Kenya\" width=\"848\" height=\"280\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Rise-of-Online-Job-Search-Platforms.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Rise-of-Online-Job-Search-Platforms-770x254.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/The-Rise-of-Online-Job-Search-Platforms-390x129.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Job seekers are increasingly turning to their mobile phone to find a job. The growing internet penetration is revolutionizing the Kenyan job market, with the top 2 methods for finding a job being the career website BrighterMonday and the social network LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Employers need to look to harness the power on online job platforms to find the best talent in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For more comprehensive insights into the Kenyan job market,&nbsp;<a class=\"article-body-links\"href=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/12\/Job-Market-Report-2017-ecopy.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">download your copy of the full report<\/a><\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Kenyan job market, just like any other sector is changing fast. This can be attributed to a number of factors, key among them the entry of millennials into the workforce and the rise of technology in the workplace. This calls for changes in HR practice to keep up with the changing dynamics of the [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":6471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"content_author":[],"class_list":{"0":"post-6465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jobs-news"},"_links":{"self":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts\/6465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/comments?post=6465"}],"version-history":[{"count":0,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts\/6465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/media\/6471"}],"wp:attachment":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/media?parent=6465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/categories?post=6465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/tags?post=6465"},{"taxonomy":"content_author","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/content_author?post=6465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}