{"id":6537,"date":"2017-08-10T13:14:31","date_gmt":"2017-08-10T10:14:31","guid":{"rendered":"https:\/\/bmkedev.wpengine.com\/?p=3979"},"modified":"2022-02-04T14:05:14","modified_gmt":"2022-02-04T12:05:14","slug":"career-social-media-marketer","status":"publish","type":"post","link":"https:\/\/www.brightermonday.co.ke\/discover\/career-social-media-marketer","title":{"rendered":"Social Media Marketer Job: What It Takes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a07378bc0324\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a07378bc0324\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/career-social-media-marketer\/#What_It_takes_to_be_a_social_media_marketer\" >What It takes to be a social media marketer<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/career-social-media-marketer\/#Job_description\" >Job description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/career-social-media-marketer\/#Key_capabilities_and_personality_traits\" >Key capabilities and personality traits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/career-social-media-marketer\/#Outstanding_skills\" >Outstanding skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/career-social-media-marketer\/#Roles_in_social_media_marketing\" >Roles in social media marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/career-social-media-marketer\/#Qualifications\" >Qualifications<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_It_takes_to_be_a_social_media_marketer\"><\/span><b>What It takes to be a social media marketer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Facebook, Twitter, Instagram, LinkedIn, SnapChat, YouTube and many more. Social media used to be a place where friends would meet virtually and share some good times but marketers have started noticing the impact of this new channel of communication and they are paying attention to it. From being able to sell things through social media to making major announcements, to defining some important moments in the country, to being an avenue for PR, social media can no longer be ignored and it has a potential to give any business a major boost.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can be part of the revolution by helping companies and clients manage their reputation through social media, make sales, and build a community which can be very helpful in making some major decisions about the business. There are endless opportunities behind this platform that now defines modern communication.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But, just what does a social media\/community manager do?<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Job_description\"><\/span><b>Job description<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4152\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Job-description-1.png\" alt=\"Social media marketer job\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Job-description-1.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Job-description-1-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Job-description-1-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The key to achieving social media success is to build an online community, spark conversations, generate leads, among others. Here are particular duties that a social media marketer undertakes.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Setting campaign strategies and goals<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creating compelling and engaging visual and written content<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Managing the company\u2019s online community<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Engaging with the company\u2019s online community by listing to what they need and responding to their needs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creating leads for the company\u2019s products by communicating about the products<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measuring the results of various campaigns<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Key_capabilities_and_personality_traits\"><\/span><b>Key capabilities and personality traits<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4153\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Key-capabilities-and-personality-traits.png\" alt=\"Social media marketing\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Key-capabilities-and-personality-traits.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Key-capabilities-and-personality-traits-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Key-capabilities-and-personality-traits-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creative and fast thinker: A social media marketer should be able to come up with creative posts that have the potential to go viral. They should also be fast thinkers so that they can easily jump on relevant trends and generate conversations or expand their online communities, as well as respond to crisis fast.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Extroverted: It goes without saying that social media marketers ought to be outgoing as they need to actively interact and engage a company\u2019s community both online and offline.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Communication skills: It goes without saying that your communication skills need to be top notch. Most of the time, you will be the brand\u2019s voice online so you should be able to communicate effectively. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analytical skills: Trends online are fickle and they change all the time. You should be able to analyse trends and the behaviour of your core audience so as to keep up. Use data extensively to make good decisions about your strategies.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Actively keep up with changes in technology: Being a fairly new trend, things keep changing over time as social media marketing evolves. This means that you should always try to keep up with the changes by actively trying out new ideas.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Outstanding_skills\"><\/span><b>Outstanding skills<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4154\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Outstanding-skills.png\" alt=\"Jobs in social media marketing\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Outstanding-skills.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Outstanding-skills-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Outstanding-skills-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400\">While the above-mentioned skills really set one off to a good and rewarding career in social media marketing, you need to stand out from the crowd. Most people think that social media marketing simply involves putting up posts but it takes much more than that. To set yourself apart, you need the following skills;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analytics knowledge: You should be conversant with analytical tools such as Google Analytics and other analytical tools for individual social media channels. This helps you to gain insights into your audience\u2019s behaviour and tailor your strategy to their needs.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Having a network of influencers: It goes without saying that you will occasionally need to have influencers pushing your posts and brand on their channels so as to reach a bigger audience. This will especially come in handy when you are running campaigns.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Graphic design and video editing skills: Visuals and videos are really important on social media. Therefore, to stand out, you will need to have basic skills in creating visual messages.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer service skills: A great deal of social media marketing involves handling customer inquiries. You, therefore, need to have good skills in customer management in order to handle your online community well.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Roles_in_social_media_marketing\"><\/span><b>Roles in social media marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4155\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Roles-in-social-media-marketing.png\" alt=\"Social media marketing job roles\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Roles-in-social-media-marketing.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Roles-in-social-media-marketing-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Roles-in-social-media-marketing-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Community manager: You are the bridge between the company and its online community. You are required to put up posts which engage and expand the company\u2019s online community and lead them to the company\u2019s website. Community managers&nbsp;are also responsible for increasing brand loyalty.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social media manager: They are responsible for designing and overseeing the implementation of social media strategies. They analyse trends and come up with strategies on how to maximise the trends and changes on social media.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Qualifications\"><\/span><b>Qualifications<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4156\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Qualifications.png\" alt=\"Social media marketing qualifications\" width=\"848\" height=\"277\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Qualifications.png 848w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Qualifications-770x252.png 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2017\/07\/Qualifications-390x127.png 390w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Now that you know what exactly it takes to be a social media marketer, just what qualifications do you need to get into this field?<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A Bachelor\u2019s degree in any communication field (PR, Journalism)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A Bachelor\u2019s degree in marketing<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">A job in social media marketing is exciting and definitely has a lot of new challenges as different platforms evolve. It takes more than simply posting on social media to be successful and you must have a clear understanding of the brand\u2019s goals as well as your target audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What It takes to be a social media marketer Facebook, Twitter, Instagram, LinkedIn, SnapChat, YouTube and many more. Social media used to be a place where friends would meet virtually and share some good times but marketers have started noticing the impact of this new channel of communication and they are paying attention to it. [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":4151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[213],"tags":[],"content_author":[],"class_list":{"0":"post-6537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-job-search-advice"},"_links":{"self":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts\/6537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/comments?post=6537"}],"version-history":[{"count":0,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts\/6537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/media\/4151"}],"wp:attachment":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/media?parent=6537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/categories?post=6537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/tags?post=6537"},{"taxonomy":"content_author","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/content_author?post=6537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}