{"id":7408,"date":"2018-03-08T16:10:48","date_gmt":"2018-03-08T14:10:48","guid":{"rendered":"https:\/\/bmkedev.wpengine.com\/?p=7408"},"modified":"2022-02-04T14:10:20","modified_gmt":"2022-02-04T12:10:20","slug":"inspiring-mission-vision-statements","status":"publish","type":"post","link":"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements","title":{"rendered":"Inspiring mission and vision statements."},"content":{"rendered":"<p><span style=\"font-weight: 400\">We hear so much about about vision and mission statements.What exactly do these two terms mean?A mission is &nbsp;statement that defines the core purpose of the business, organization or brand. A vision statement on the other hand is more specific in terms of both the future state and the time frame, it basically defines what will be achieved if the organization is successful.These two are super important to any organizations as they communicate so much. Here are examples of inspiring mission and vision statements from renowned companies. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e01483afcba\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e01483afcba\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#AMAZON\" >AMAZON.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#COLD_STONE_CREAMERY\" >COLD STONE CREAMERY.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#DISNEY\" >DISNEY.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#GOOGLE\" >GOOGLE.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#INSTAGRAM\" >INSTAGRAM.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#NIKE\" >NIKE.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#CHANEL\" >CHANEL.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#CHEVRON\" >CHEVRON.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#COCA-COLA\" >COCA-COLA.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#FACEBOOK\" >FACEBOOK.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#FORD\" >FORD.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#LIFE_IS_GOOD\" >LIFE IS GOOD.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#TOYOTA\" >TOYOTA.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.brightermonday.co.ke\/discover\/inspiring-mission-vision-statements\/#TWITTER\" >TWITTER.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"AMAZON\"><\/span>AMAZON.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Our vision is to be earth\u2019s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7409 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Amazon_FB.jpg\" alt=\"Amazon\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Amazon_FB.jpg 1200w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Amazon_FB-378x198.jpg 378w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Amazon_FB-1024x536.jpg 1024w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Amazon_FB-770x403.jpg 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Amazon_FB-600x315.jpg 600w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Amazon_FB-390x204.jpg 390w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"COLD_STONE_CREAMERY\"><\/span>COLD STONE CREAMERY.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u201cThe ultimate ice cream experience.\u201d This statement sort of makes you think of cold stone ice cream. Even if you\u2019ve had it, you at least want to try it out.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7412 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/COLD_STONE_CREAMERY_FB.jpg\" alt=\"COLD_STONE_CREAMERY\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/COLD_STONE_CREAMERY_FB.jpg 1200w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/COLD_STONE_CREAMERY_FB-378x198.jpg 378w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/COLD_STONE_CREAMERY_FB-1024x536.jpg 1024w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/COLD_STONE_CREAMERY_FB-770x403.jpg 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/COLD_STONE_CREAMERY_FB-600x315.jpg 600w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/COLD_STONE_CREAMERY_FB-390x204.jpg 390w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"DISNEY\"><\/span>DISNEY.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u201cTo make people happy.\u201d We all dream of going to disney world and have fallen in love with Disney movies from the very beginning.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7413 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Disney_FB.jpg\" alt=\"Disney\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Disney_FB.jpg 1200w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Disney_FB-378x198.jpg 378w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Disney_FB-1024x536.jpg 1024w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Disney_FB-770x403.jpg 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Disney_FB-600x315.jpg 600w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Disney_FB-390x204.jpg 390w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GOOGLE\"><\/span>GOOGLE.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u201cTo organize the world\u2019s information and make it universally accessible and useful.\u201d No need to even explain this, it has captured what google does in just one sentence. &nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"INSTAGRAM\"><\/span>INSTAGRAM.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u201cCapture and Share the World\u2019s Moments.\u201d This statement totally agrees with what Instagram do, it makes sense and defines the day to day activities of the brand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7414 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/INSTAGRAM_FB.jpg\" alt=\"INSTAGRAM\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/INSTAGRAM_FB.jpg 1200w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/INSTAGRAM_FB-378x198.jpg 378w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/INSTAGRAM_FB-1024x536.jpg 1024w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/INSTAGRAM_FB-770x403.jpg 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/INSTAGRAM_FB-600x315.jpg 600w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/INSTAGRAM_FB-390x204.jpg 390w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"NIKE\"><\/span>NIKE.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">&#8220;To bring inspiration and innovation to every athlete in the world.&#8221;We all see our favorite athletes in Nike gears, it is a brand that most us directly associate with sports.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"CHANEL\"><\/span>CHANEL.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u201cTo be the ultimate house of luxury, defining style and creating desire, now and forever.\u2019\u2019&nbsp;<\/span><span style=\"font-weight: 400\">You think of a luxurious fashion brand, you think Chanel. It\u2019s main &nbsp;objective is to seek to maintain its legacy and being innovative.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7410 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Chanel-FB.jpg\" alt=\"Chanel\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Chanel-FB.jpg 1200w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Chanel-FB-378x198.jpg 378w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Chanel-FB-1024x536.jpg 1024w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Chanel-FB-770x403.jpg 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Chanel-FB-600x315.jpg 600w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Chanel-FB-390x204.jpg 390w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"CHEVRON\"><\/span>CHEVRON.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u201cTo be global energy company most admired for its people, partnership, diversity and high performance.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"COCA-COLA\"><\/span>COCA-COLA.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u201cTo refresh the world in mind, body and spirit. To inspire the moments of optimism and happiness through our brands and actions.\u201d When you think of coca cola, you somehow associate it with happiness.This can be seen even in the kind of marketing campaigns done by Coca-cola.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7411 size-full\" src=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Coca_cola_FB.jpg\" alt=\"Coca_cola\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Coca_cola_FB.jpg 1200w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Coca_cola_FB-378x198.jpg 378w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Coca_cola_FB-1024x536.jpg 1024w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Coca_cola_FB-770x403.jpg 770w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Coca_cola_FB-600x315.jpg 600w, https:\/\/www.brightermonday.co.ke\/discover\/wp-content\/uploads\/2018\/03\/Coca_cola_FB-390x204.jpg 390w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FACEBOOK\"><\/span><span style=\"font-weight: 400\">FACEBOOK.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Facebook\u2019s mission is to give people the power to share and make the world more open and connected. Facebook is easily the one of the most successful social media platforms that connects us to friends and families. &nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FORD\"><\/span>FORD.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u201cWe go further to make our cars better, our employees happier and our planet a better place to be.\u201d This is an amazing statement since it also focuses on the employees. Ford goes on to say that it\u2019s dedicated to building great products to strengthen business and benefit communities.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"LIFE_IS_GOOD\"><\/span>LIFE IS GOOD.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u201cSpreading the power of optimism. Life is not perfect. Life is not easy. Life is good.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"TOYOTA\"><\/span>TOYOTA.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u201cToyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.\u201d This also syncs well with the car in front is always a Toyota. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"TWITTER\"><\/span>TWITTER.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u2018\u2019To give everyone the power to create and share ideas and information instantly, without barriers.\u2019\u2019<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We hear so much about about vision and mission statements.What exactly do these two terms mean?A mission is &nbsp;statement that defines the core purpose of the business, organization or brand. A vision statement on the other hand is more specific in terms of both the future state and the time frame, it basically defines what [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":7415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"content_author":[],"class_list":["post-7408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-development"],"_links":{"self":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts\/7408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/comments?post=7408"}],"version-history":[{"count":0,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/posts\/7408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/media\/7415"}],"wp:attachment":[{"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/media?parent=7408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/categories?post=7408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/tags?post=7408"},{"taxonomy":"content_author","embeddable":true,"href":"https:\/\/www.brightermonday.co.ke\/discover\/wp-json\/wp\/v2\/content_author?post=7408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}