{"id":8716,"date":"2019-01-29T18:41:10","date_gmt":"2019-01-29T16:41:10","guid":{"rendered":"https:\/\/bmkedev.wpengine.com\/?p=8716"},"modified":"2022-01-06T21:04:59","modified_gmt":"2022-01-06T19:04:59","slug":"digital-marketing-job","status":"publish","type":"post","link":"https:\/\/www.brightermonday.co.ke\/discover\/digital-marketing-job","title":{"rendered":"Digital Marketing Job: What it Takes"},"content":{"rendered":"

Let\u2019s face it; there is no getting around the fact that nearly all businesses, regardless of their size, soon or later, must incorporate technology in their marketing activities. <\/span><\/p>\n

Currently, the demand for digital marketers appears to outweigh the supply. That means there are many opportunities for individuals looking to get into this industry.<\/span><\/p>\n

Digital marketing has been in existence for years and is still evolving. With numerous advancements in technology, invention of new tools, and the emergence of various career paths in the field of digital marketing, it is very tricky for people to fully figure out an appropriate career to choose in digital marketing.<\/span><\/p>\n

With the ease at which the internet is accessed today, the number of individuals going online is steadily increasing. According to a <\/span>study done by Pew Research<\/span><\/a>, internet usage among adults shot up to more than 54% using the internet daily.<\/span><\/p>\n

Therefore, with such a large number of people going online currently, both businesses and non-profit organizations have to align their marketing strategies and tap into this phenomenon. <\/span><\/p>\n

Digital marketers, therefore, have to monitor different market trends to be able to come up with appropriate methods of making sure their brands reach out to as many customers as possible.<\/span><\/p>\n

Digital marketing is supported by two main pillars: Online marketing and offline marketing. Online marketing includes 7 major categories:<\/span><\/p>\n

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Table of Contents<\/p>\n