Brand Manager

Tintex Consulting Ltd

Job Summary

She/he will be tasked with driving the brand strategy of the business to deliver growth and expansion in designated regions. Additionally, the candidate will lead and align the company brand values while inspiring confidence and generating excitement, enthusiasm and commitment towards the company’s mission and vision.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 6 years

Job Description

The company based in Nairobi is a fast growing FMCG dealing with beverages and alcoholic products seeking to hire an aggressive, determined and creative brand manager.

 Key Responsibilities:

-           In charge of strategic and tactical positioning of the brand and will drive the brand strategy, including the setting of brand guidelines & style, brand vision and value proposition.

-          Lead the planning and execution of the brand marketing initiatives; oversee the creative development of promotional materials, digital content, advertisements, promotional collateral and other marketing-related communication and media actions on all channels, including online and on social media.

-          Product development, pricing and new product launches as well as developing new business opportunities

-          Develop and lead the implementation of marketing budgets and monitor progress against key performance indicators

-          Assist the marketing team in getting new distributors for new markets

-          Collaborate with the Quality Assurance team to consistently review the overall customer user journey experience to ensure consistent outstanding service and support.

-          Oversee the implementation of CSR initiatives aimed at promoting growth of the brand and coordinate all public relations activities.

-          Build and manage strategic relationships and partner with key players, marketing agencies and vendors

-          Streamline work processes within the assigned function to improve performance of the brand

-          Lead the development and implementation of all policies and procedures within the function.

-           Offer leadership and continued development of the designated brand team and cooperation with other departments

-          Perform regular customer surveys and proactively obtain market trends and insights; assess associated business risks and make recommendations to the management on propositions that promote growth of the brand and enhance the company’s competitive standing.

Qualifications:

-          Bachelor’s degree in Marketing/ Business Management or a related field.

-          Minimum of 5 years’ experience in marketing, 2-3 of which must be in mid-level marketing position.

-          Demonstrated experience developing a brand and sustainable acquisition of a customer database

-           Experience in new markets opening and distributors appointment would be critical

-          Experience in working in a fast growth, decentralized environment.

-          Relevant industry experience and in-depth knowledge of the market will be an added advantage.

-          Experience in disruptive marketing with demonstrable ability to employ predatory thinking. • A strong, proven track record of successfully increasing revenue through commercially tracked, marketing campaigns, target sales.  

-           Highly analytical skills with ability to use creative problem-solving skills. Working knowledge of data analytics will be an added advantage.

-          Ability to work under Pressure to deliver against set objectives while operating on some occasions in stressful situations.

Compensation and Benefits:

Remuneration: Ksh. 80,000 - 120,0000 Monthly (Can be negotiated depending on the individual skill set)

Allowances Provided:

-          Weekly and Monthly Allowances

-          Fuelled Car,

-          Bonus based Structure

-          Phone e.t.c

Urgently Required.

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