Job Summary

Our client an FMCG company in Nairobi is looking to hire a Brand Marketing Manager - Beverage.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

JOB PURPOSE;

The ideal candidate will be responsible for all elements of soft drink business planning, including the strategic and tactical functions necessary to grow the portfolio. The candidate role is to drive the growth, profit, and share for our brands by leading the mining of consumer insights that build a sustainable competitive advantage


MAIN TASKS AND RESPONSIBILITIES

  1. Develop new strategies and opportunities for our brand portfolio consistent with brand positioning and equity.
  2. Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  3. Monitor market trends, research consumer markets and competitors’ activities
  4. Oversee new and ongoing marketing and advertising activities
  5. Drive Brand Relevance through Localized Campaign Development and Media Buys
  6. Support the development of the division’s/ local brand strategy and ensure strong local account planning & execution
  7. Partners with Sales and Customers to execute best-in-class strategy and understands how to maximize the business at retail and collaborates to deliver results
  8. Works to design personalized consumer experiences and tells compelling stories wherever and whenever content is consumed; brings the purpose of our brands to life with breakthrough creative in service of unlocking business growth


SKILLS AND QUALIFICATIONS;

  • Minimum of bachelor’s degree business or marketing degree
  • 3-5 years of Brand Marketing experience in Non -alcoholic beverages
  • Project management, prioritization skills & ability to manage multiple projects at different stages of development
  • Experience developing strategic brand/product plans, such as communication campaigns and commercialization strategies


All applications should be done on or before close of business 26TH October, 2019. Only shortlisted candidates will be contacted

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KSh 150,001 - 200,000
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