Homes Universal LTD

Digital and Communications Coordinator

Job Summary

Kenya homes expo, the biggest homes show in East and Central Africa is looking for; a talented and professional Communications Coordinator to join our dynamic marketing team.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description

DUTIES AND RESPONSIBILITIES

Communications

  1. Write content for both print and Web including the company website, blog, brochures, and newsletter.
  2. Plan and implement a communications and PR strategy.
  3. Serve as the organization’s media liaison and formal spokesperson.
  4. Organize and direct promotional events such as expo’s, activations etc.
  5. Recommend techniques to improve the company’s public image.
  6. Collecting data and maintaining databases, media lists
  7. Draft, plan and implement communications strategies
  8. Draft, edit and disseminate communications copies (e.g. press releases, invitations, reservations, social media posts)
  9. Maintain frequent touch and perfect relationship with media networks.
  10. Liaise with Marketing, Sales and design teams to ensure brand consistency and achievement of the common goal. 

Social media

  1. Plan and implement social media strategy
  2. Monitor the company’s social media and online presence.
  3. Managing the group’s social media sites by ensuring regular updates, client queries have been followed up and there is consistent brand management.
  4. Engage in dialogue and monitoring clients issues are addressed by the relevant department.
  5. Prepare and manage digital marketing budget
  6. Develop and manage digital marketing campaigns aligned with business goals.
  7. Review new technologies and keep the company at the forefront of developments in digital marketing
  8. Preparing regular accurate reports on digital marketing campaign’s overall performance
  9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  10. Maintain high levels of customer and follower interaction
  11. Collaborate with agencies and vendor agencies.
  12. Manage end-to-end digital projects

 

REQUIREMENTS:

  • Bachelor’s Degree in Marketing, Communications, English, Public Relations or Journalism.
  • A minimum of 5 years’ experience in digital communications and marketing.
  • Possess a solid understanding of effective marketing techniques.
  • Must have excellent writing and editing skills.
  • Be able to communicate clearly and effectively.
  • Strong time-management and organizational skills.
  • In-depth knowledge of various social media platforms, best practices, and website analytics
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Understanding of media relations and digital media strategies
  • Solid editing, research and communication skills

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