Job Summary

Will be responsible for creating pristine written text ('copy') that works hand-in-hand with the visual concepts generated by the art director.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description

All 'copy' must be written in the tone suitable for the client and brand style and appropriate for many platforms, including:

Websites, mobile apps, emails, social media, blogs, marketing materials, articles and brochures.

Copywriter needs a creative mind alongside an organised approach and the ability to think laterally and literally.

Roles & responsibilities:

  • Understanding the message the client is seeking to express and translating this into written content
  • Writing copy to engage the reader
  • Carrying out amendments to client specifications
  • Adhering to the tone-of-voice requested by the client
  • Working with the art director to devise creative strategies
  • Generating creative ideas to build innovative campaigns
  • Ability compile reports; end-to-end months
  • Manage social media calendars, obtain approvals and post content to designated channels
  • Track latest digital trends to inform creative approaches


Experience and Qualifications: 

Basic:
  • 4-year college/university degree in Marketing, Advertising, or equivalent experience
  • The ability to write and think creatively
  • Strong ability to write in English and Kiswahili
  • A flexible approach and willingness to adapt ideas to the needs of clients
  • The ability to work to strict deadlines without compromising on work quality
  • The ability to work within allocated budgets
  • The ability to take an idea from conceptual phase to executionGreat organisational skills
  • Strong research skills
  • Strong creative writing skills
  • Strong ad copywriting skills
  • Strong maturity level and work ethic
  • Intellectual curiosity
  • Extreme, almost fanatical detail orientation
  • Experience with blogs and blogging
  • Experience with Facebook, Twitter, Instagram, LinkedIn, Youtube and Fan acquisition
  • Sourcing photo for ads and inspiration

Additional: 
  • Experience with content management systems
  • Experience with Facebook ads, Google Ads
  • Ability to juggle multiple tasks and clients
  • An awesome collaborative attitude
  • Sense of humour

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