Social media & digital campaigns manager

Job Summary

Responsible for executing digital marketing campaigns designed to engage, educate, acquire and nurture consumers. Betting company experience is an added advantage.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

  1. Proficiency in managing media buying accounts on AdWords, Facebook and Native traffic, Affiliate ad networks sources/platforms - (primary proficiency).
  2. Ensure campaigns are set up and run as per relevant targeting laid out by the Sales person responsible.
  3. Monitoring campaign delivery, performance and margin to ensure all targets are met.
  4. Provide Sales/Clients with optimisations and recommendations by analysing across key variables.
  5. Should be able to manage Search, Display, Social and Native campaigns.
  6. Exposure to and hands-on experience managing all or any of these platforms.
  7. Proficiency in running ads, maintaining pages, and creating social engagement on Facebook
  8. Provide recommendations and execute strategies for campaign structuring, targeting to meet performance goals
  9. Generate daily reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  10. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal performance goals.
  11. Needs to be from Sports betting background.

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