Job Summary

The main aim is to further our vision of becoming a global talent nurturing center.

  • Minimum Qualification: Bachelor
  • Experience Level: Entry level
  • Experience Length: 3 years

Job Description

Qualifications for the Digital Marketing Officer Job
  • Bachelor’s Degree in marketing
  • Professional Training in Marketing would be an added advantage
  • Over 3 years’ in a similar/related role

Required skills
  • Marketing
  • Advertising
  • Digital content development and editing (social media, blogs, etc.)
  • Public Relations
  • Market research, intelligence

Competencies & Interpersonal Skills
  • Negotiating skills
  • Public relation skills
  • Good communication skills
  • Good interpersonal skills
  • Customer care skills
  • Creative and innovative
  • Assertive and focused person
  • Sales and marketing skills

Digital Marketing Officer Job Key Duties and Responsibilities
  1. Coming up with digital marketing strategy for the school.
  2. Increasing revenue through enrolling new students.
  3. Coordinating events within the school as a revenue line.
  4. Identifying marketing opportunities by identifying consumer requirements, ability to conduct a SWOT analysis, and establish targeted market share.
  5. Improving product/service marketability and profitability by researching, identifying and capitalizing on market opportunities.
  6. Enhancing social media presence of the school
  7. Identifying product/service improvements or new products/services by remaining current on industry trends, market activities and competitors.
  8. Creating awareness of the School in the market for proper positioning.
  9. Preparing promotional event flyers for school Events.
  10. Confirming with HODs on the upcoming events and posting them on the website and social media platforms.
  11. Developing customer satisfaction programs.
  12. Improving total quality of the school in liaison with other managers.
  13. Ensuring awareness of the School events and services to the existing members.
  14. Maintaining and updating information on the school’s website.
  15. Preparing and supervising the production of publicity brochures, handouts, direct meal leaflets, promotional videos, photographs, films and multimedia programs.
  16. Managing Media and information dissemination.
  17. Any other duty as may be assigned from time to time.

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