Digital marketer - tours and travels (30k)

Job Summary

Our client is seeking to hire a Digital Marketer who is able to improve the functionality of the company’s website and improve their social media presence.

  • Minimum Qualification: Diploma
  • Experience Level: Entry level
  • Experience Length: 3 years

Job Description

Our Client is an inbound and outbound Tour Operator specializing in Kenya Safaris, Tanzania, Zanzibar, and Egypt Tours. 

Industry: Tours and Travels
Location: Nairobi
Gross Salary: 30K

Responsibilities:
  • Responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
  • Ensuring the website is easily found by the target audience by optimizing website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM).
  • Convert website visits into online sales by making the online shopping experience as easy as possible and by introducing special deals.
  • In charge of generating quality leads from digital marketing channels
  • Manage the online presence and brand of our company using social networking tools such as Facebook, Twitter, and Google+.
  • Engage with consumers in real time and a digital marketer will often be responsible for this communication.
  • Keep up to date with online marketing trends
  • Continuously research new online tools and platforms to increase marketing efficiency and lead generation

Qualifications:
  • Minimum of 3 years’ experience in online marketing
  • Business-related degree will be an added advantage
  • Hands on experience of marketing and analysis tools, social media and offline marketing skills
  • Must have expertise in paid social media advertising and specific marketing channel expertise
  • Must have the ability to execute and analyze drip marketing campaigns
  • An understanding of WordPress
  • Must have good copy and visual storytelling abilities
  • Self-promotion savvy

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