Job Summary

Digital marketing executives oversee the online marketing strategy for their organization. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organization’s website(s).

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

Digital Marketing executives engage with the public through social media and ensure visitor flow to digital sites. Digital marketing executives also analyze and report on visitor data and devise new ways to market products. They frequently work for retailers with an online presence, financial institutions, charities and publishers. They can also be employed by digital marketing agencies.


DUTIES AND RESPONSIBILITY:

  1. Develop and manage digital marketing campaigns
  2. Oversee a social media strategy
  3. Manage and maintain the organization’s website(s)
  4. Write and optimize content for the website and social networking accounts such as Facebook and Twitter
  5. Track and analyze website traffic flow and provide regular internal reports
  6. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  7. Continually work on the Search Engine Optimization of the website(s)
  8. Fix any errors or bugs in online content
  9. Edit and post videos, podcasts and audio content to online sites
  10. Arrange webinars and webcasts
  11. Create online banner adverts and oversee pay per click (PPC) ad management
  12. Write copy for email marketing campaigns
  13. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  14. Work on printed material to supplement online products


KEY SKILLS 

  • Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
  • Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
  • Video editing skills: Website and social media content will not just be text but frequently visual as well
  • Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills

 

Qualifications

  • An undergraduate degree in marketing (or a professional marketing qualification) is frequently sought. But often humanities degrees are just as good.

 

Salary for the Role KSH 40,000

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