Job Summary

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

RESPONSIBILITIES

  1. Design digital media campaigns aligned with business goals.
  2. Generate quality leads.
  3. Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts).
  4. Manage end-to-end digital projects.
  5. Establish our web presence to boost brand awareness.
  6. Maintain a strong online company voice through social media.
  7. Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
  8. Suggest and implement direct marketing methods to increase profitability.
  9. Monitor ROI and KPIs.
  10. Stay up-to-date with digital media developments.

 

REQUIREMENTS

  • Proven work experience as a Digital media specialist or Digital marketing manager.
  • MUST have the ability to generate quality leads as the most important factor.
  • Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software.
  • Experience with visual communication principles.
  • Familiarity with web design and content management systems.
  • Excellent analytical and project management skills.
  • An ability to multitask and perform under tight deadlines.
  • Strong verbal and written communication skills.
  • BSc degree in Marketing, Digital media or relevant field.
  • Additional qualification in web design or animation is a plus.

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