Job Summary

As the Brand Manager in FMCG you are responsible for understanding what makes our target audience tick, and for developing marketing campaigns that position our brand according to those motivators.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description

The Brand Manager will develop and implement marketing campaigns that will not only drive customer engagement, but will further define our brand's reputation and image in relation to the market.  

 

Job Responsibilities:

  1. Conduct consumer and market research
  2. Identify how our brand is currently positioned in the market
  3. Design a research-based brand strategy
  4. Develop and execute marketing campaigns aimed at communicating our brand message 
  5. Communicate our brand personality internally and align company around foundational ideas
  6. Lead marketing team members through campaigns
  7. Measure and report on success of marketing campaigns
  8. Anticipate consumer trends and keep brand up to date


SKILLS AND QUALIFICATIONS;

  • Minimum of bachelor’s degree business or marketing degree
  • At least 5 years of Brand Marketing experience in baby products
  • Project management, prioritization skills & ability to manage multiple projects at different stages of development
  • Experience developing strategic brand/product plans, such as communication campaigns and commercialization strategies

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