Job Summary

Responsible for managing a number of NPD projects, from ideation through consumer insights, brand development, testing, production, launch and performance tracking to ensure an end-to-end service to the business. As well as provide actionable insights on consumer, competitor, market and strategic recommendations to support the marketing functions

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 6 years

Job Description

Supervisor/Manager Title: Commercial Director

Function/Division: Commercial

Grade: 12

Location: Nairobi

Responsibilities and Accountabilities

Area 1: Product Innovation projects

•    Drive NPD project execution for allocated projects.
•    Implement and execute project in line with innovation framework governance, project management methodology and tools to ensure compliance
•    Define the scope of allocated projects and agree outcomes with relevant stakeholders
•    Plan projects with relevant stakeholders incorporating requirements, potential for conflicts and baselines (resources, budget, timing)
•    Approve the plans for the project with the project owner and communicate to relevant stakeholders
•    Monitor project processes, identify and address variances and risks (includes project plans, work packages, project governance and product acceptance)
•    Support the enrichment of research outcomes through integration of insights from other sources
•    Integrate the relevant consumer insights with market, customer and shopper insights to support Brand strategy development
•    Evaluate current reality in regional market, consumer, competitor etc. insights to identify gaps and needs and provide recommendations on how to address in line with best practice
•    Ensure new product launch plans take into account the most relevant consumer, insights to deliver market impact
•    Implement and drive insights from strategic studies e.g. Brand Health Monitor (Brand Tracker) and Growth Finder (segmentation)

Area 2: Manage NPD project execution
•    Measure, record and evaluate project performance against the project baselines and outcomes and take corrective action as applicable
•    Identify risks (both current and potential) and mitigate or elevate for resolution
•    Maintain and update project data base regularly
•    Effectively and accurately report and communicate project status, progress, risks, etc. to relevant stakeholders
•    Record and implement project status meeting actions and decisions
•    Provide coordination and support in terms of development and testing of product or components
•    Provide support in terms of product launch planning
•    Identify, mitigate and document risks, issues and learnings
•    Coordinate with planning for effective PIPO management as per approved plan.
•    Conduct formal project reviews for selected projects and agree actions
•    Deliver brand health monitor OTIF
•    Alignment to Common Research platforms and preferred agency networks
•    Democratise and share all project insights with relevant stakeholders to drive for actionable outcomes and facilitate business decision making.

Area 3: Customer & Stakeholder Relationship Management
•    Identify and manage external research suppliers to partner to deliver projects OTIF
•    Relationship building with external suppliers to ensure effective running of research projects with the delivery of insightful and strategic presentations as opposed to research reports
•    Identify and establish stakeholder partnerships for project execution
•    Represent the consumer and act as a consumer advisor to the brand  team, their agencies and other business functions on an on-going day to day basis as well as when developing innovation, packaging, communication, brand extensions, etc.
•    Support and drive cross functional collaboration to unlock internal synergies. Develop strong cross functional relationships to promote the integration of insights into business decisions across business functions.
•    Achieved results through mutually beneficial and trusting relationship with team members, manager, peers and other business units within the company.

Minimum Requirements
•    A Bachelor’s degree in Marketing or a business related field.
•    Membership to a relevant professional body will be an added advantage.
•    6 – 8 years’ experience in consumer/market in a similar organization.
•    Project management  Experience handling product development involving various stakeholders
•    Must be fully familiar with the fundamentals of the research process and available techniques. Deep understanding of different applicability of qualitative and quantitative research.

•    Excellent oral and written communication skills and exceptional interpersonal skills. Able to explain and translate complex concepts into meaningful insights and action for the business in oral and written forms.
•    Proven skills in unearthing insights to drive strategy, identify growth opportunities, trends, innovation & advertising development
•    Strong presentation skills
•    Insightfulness - Balancing multiple internal and external sources of information with intuition in order to generate integrated insights that enable the development of compelling narratives that drives business value generation
•    Commercial Fluency - Balance short and long term business value generation through the regular application of commercial principles across the whole value chain and take ownership around course corrective rigour
•    Innovativeness- Fearlessly challenges conventional ways of working and thinking in all aspects of the business - not just product and packaging - in order to inspire continuous improvements that drives business value. The ability to formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems.
•    Integrated Activity Planning & Execution - The ability to deliver against brand objectives by developing integrated activity plans that brings the brands creative platform to life consistently across multiple touch-points within the consumers decision journey
•    Commercial Acumen - Balance long and short term business value generation through the regular application of integrated commercial principles across the whole value chain and P&L levers in order to take ownership and drive course corrective actions with rigour
•    Personal effectiveness & excellence – Display an iterative learning mentality.  Actively seeks out opportunities to learn and develop, and promotes learning and development in others
•    Resilience - Remains determined despite frequent obstacles. Possess high levels of EQ
•    Creative - The ability to use imagination and new ideas to produce solutions
•    Entrepreneurial – The ability to think ahead to spot or create opportunities and maximize them
•    Builds collaborative relationship and networks – People and relationship building centric. Develops internal/external relationships with an Organisation focus, to resolve both short-term issues and advance longer-term projects/work
•    Engagement skills - Communicates persuasively and confidently to influence and negotiate positive outcomes. Ability to use storytelling to effectively inspire stakeholders to implement the proposed actions/ solutions
•    Leading change – Involves, supports and motivates others in finding improved ways of working. Manages change projects. This includes the ability to inspire and motivate the team towards a common vision and to challenge the status quo and drive change in the business environment
•    Leads a team of individuals through agile ways of working and enable the best business outcome through integration of best skills for the job and flexible work package assignments
•    Challenging - The ability to challenge the status quo and drive change in a business environment
Responsible & Accountable - The ability to work in a way that considers its impact on other people, organisational goals and the wider environment

Relationships and working contacts
•    Internal – Commercial Team, Management, Other Departments Divisional/Department heads, other members of staff.
•    External - Marketing Agencies, Research firms, industry players

Work Environment
•    This is an office based role.

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