BrighterMonday Consulting

Local Sales Officer - Vegetable Sales Dept


Job Summary

The role of Local Sales Officer is to develop new local markets & customer-facing opportunities and to control the local sales and team.

  • Minimum Qualification: Diploma
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description


Department: Sales - Veg

Key responsibilities

  • Managing Local Sales:
    • Develop and implement local marketing and advertising campaigns
    • Follow up on all new, big orders to ensure smooth onboarding prior to handover
    • Manage and work with Merchandiser to ensure produce is correctly displayed in-store; provide special instructions on product promotions, new products and price changes – ensuring these are properly executed
    • Send confirmations by email to all new customer  orders (confirmations are pulled from the system)
    • Liaise with clients on day to day adjustment on orders
    • Prepare/analyse sales reports I trends to assist management in decision making,
    • Generate weekly packaging requirements from orders received and ensure any change/promos are clearly communicated to the packaging team in time,
    • Ensure all statements and delivery notes are issued to customers
    • Oversee the follow up on client's portfolio payment 
    • Ensure all prices are updated as per the season and clients.
    • Optimise quality of service, business growth e.g. by anticipating about their orders and suggesting     promotions.
    • Develop strategies for more effective sales, both individually and as part of a team
    • Ensure all client orders are well planned for and executed by the Sales & Logistics Coordinator
    • Consider and prepare possible promotions for key clients
    • Review Ops spec with Technical team to ensure quality consistency
  • Customer relationships:
    • New client visitation road-plans
    • Maintain optimum communication and relation with clients to ensure optimum customer satisfaction
    • Initiate and develop a strong relationship with customers e.g. advise on possible promotions or extra volume options
    • Determine customers' needs and collect customer feedback in relation to product orders
    • Brief the sales team, Commercial Manager, and Sales & Logistics Director on any important matters arising from daily communication with clients,
    • Promote new product, commercial trials and develop sales volume in kilos, prices and turnover.
    • Assist Claims Team with any client issues; returns numbers must be confirmed by Local Sales Officer

Key Metrics:

The following reports fall within the Local Sales Officer’s remit – for presentation at Weekly Sales meeting;

  1. Daily Deliveries and Payment reports
  2. Daily Order confirmation report (follow-up on all new, big orders requiring 2 days advance notice)
  3. Weekly Client performance reports (checklist - viability of customer and whether they are meeting orders)
  4. Weekly Payment reports
  5. Weekly New client feedback report
  6. Weekly Business growth report
  7. Weekly Promotion mechanics report - provide feedback on the big players and line trends and prepare strategic plan - promotion calendar, prospect/meeting projections

Any other duties as may be reasonably directed from time to time by the Management.

Competences required:  

  • Diploma in marketing/sales.
  • Experience in similar post (3-5 years). Knowledge of fresh produce would be beneficial.
  • Experience in carrying our market research and developing analysis, papers, surveys and reports.
  • Strong communication, presentation and sales skills. Must be an excellent telephone and face-to-face communicator. Confident and enthusiastic communicator essential. 
  • Able to demonstrate success and experience of managing accounts, achieving genuine sales development.
  • A natural forward planner who critically assesses own performance.
  • Mature, credible, and comfortable in dealing with company executives at all levels.
  • Keen for new experience, responsibility and accountability.
  • Able to get on with others and be a team-player. Motivates self and others to achieve team objectives
  • Must be skilled in using MS office, Outlook, Excel, Word, Internet and email.

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| Full Time |
KSh Confidential
Job Function: Sales
| Full Time |
KSh Confidential
Job Function: Sales
| Full Time |
KSh Confidential
Job Function: Sales
| Full Time |
KSh Confidential
Job Function: Sales