Marketing/ Event Planning Officer

Studio Partners Group

Job Summary

Seeking an organized marketing and event planning officer to lead our growing team in the hospitality department .

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description


ü  Develop strategies and tactics to get the word out about our company and drive qualified traffic to our hospitality department.

ü  Deploy successful marketing campaigns and own their implementation from ideation to execution.

ü  Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns and performance analysis.

liase with the Graphic designer for various promotional images to be posted on various website.

ü  Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

ü  Build strategic relationships and partner with key industry players, agencies and vendors.

ü  Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

ü  Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

ü  Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

ü  Analyze consumer behavior and adjust email and advertising campaigns accordingly.

ü  Source for events for the hospitality department / follow up on event inquiry at the customer care desk and plan accordingly.

üLiase with the property manager in advertisement of the mall spaces for meetings and various events.

ü Completing proposals

 

Requirements

Bachelor's Degree in Marketing /  BBIT  

Demonstrable experience in marketing together with the potential and attitude required to learn.

Solid knowledge of website analytics tools

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

Up-to-date with the latest trends and best practices in online marketing and measurement.

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