Marketing Executive


Anonymous Employer

Job Summary

The overall purpose of this role is to manage the companies Marketing activities and increase market awareness, implement findings of customer research, market conditions, competitor data and implement the marketing plan.

  • Minimum Qualification: Bachelor
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description

Key Responsibilities

  1. To ensure upward uptake of market share of key products /services of the company.
  2. To manage relationships with third party agencies to ensure services are marketed effectively in all regions.
  3. To monitor product/service lifecycle from strategic planning to tactical activities.
  4. To conduct market research and new market development and identify market requirements for current and future products.
  5. Provide a clear bonus structure for all referral business
  6. Enhance reputation management on company website and social media pages for good reviews and testimonials about company services.
  7. To carry out direct marketing campaigns via online ads, social media, blogs and local business sites.
  8. To execute annual marketing plan in conjunction with business strategy. 
  9. To ensure marketing activities are delivered within budget.
  10. To carry out the execution and implementation of a company-wide plan to push service.
  11. To develop service dashboard against its lifecycle, competitor positioning and recommend appropriate interventions.
  12. Generating new business through systematic visiting of potential customers to prospect for business.
  13. Handling customer issues and complaints pertaining to services offered
  14. Obtaining timely, relevant market intelligence feedback useful for improvement of services e.g through delight form
  15. Preparing regular marketing activity and performance reports as required. 
  16. Build rapport and engage with real estate developers and caretakers for leads in target locations.
  17. Generate a referral system through networking and forming strong customer relations.

Knowledge; Skills and Experience required for this Role

  • At least 2 years experience in the service industry
  • Bachelor of Arts – Marketing, commerce, CIM Diploma qualification.
  • Strong understanding of customer and market dynamics
  • Excellent communication skills.

Competencies required for this Role

  • Relating and Networking
  • Presenting and Communicating Information
  • Delivering Results and Meeting Customer Expectations
  • Writing and Reporting
  • Creating and Innovating
  • Persuading and Influencing
  • Adapting and Responding to Change
  • Achieving Personal Work Goals and Objectives

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Anonymous Employer
| Full Time |
KSh Confidential
| Full Time |
KSh Confidential
Anonymous Employer
| Full Time |
KSh Confidential