Skills Geographic

Marketing Manager (Health Reproductive Social Enterprise Company)

Job Summary

Marketing Manager is responsible for developing, implementing&executing; strategic marketing plans and the promotion of company’s products and brands

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 7 years

Job Description

Position: Marketing Manager (Health Reproductive Social Enterprise Company)

Employer:   A Leading Social Enterprise Company dealing with distribution of Reproductive Health products

Ref no: SGK-MM-06-2019

Industry: Health

Job category: Management

Town: Nairobi

Country: Kenya


Qualifications/requirements:

Bachelors Degree in Marketing or other related field.


Experience:

  • At least 7 years marketing experience with at least 5 years in a managerial position.
  • At least 4 years experience managing consumer product marketing activities; additional experience managing health/contraceptive product marketing would be an advantage.
  • Previous above the line (ATL), below the line (BTL), and digital media marketing experience is essential.
  • Demonstrated experience managing agencies and external marketing partners.
  • Demonstrated experience and knowledge of cutting-edge marketing techniques.
  • Demonstrated success in developing and implementing strategic marketing plans that resulted in business growth.



Duties/Responsibilities:-

Marketing Manager is responsible for developing, implementing&executing strategic marketing plans and the promotion of company’s products and brands.

He/She will perform the following duties:-

  • Leads the development and effective implementation of marketing and brand plans.
  • Leads the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
  • Effectively implement marketing plans through all necessary channels, including, but not limited to above-the-line communications, below-the-line communications, and digital/social media. 
  • Ensures brands and products are well positioned in the market and brand communication effectively reaches target audiences.
  • Develops and manages marketing team to implement brand and product marketing and trade strategies, including effective execution of marketing plans.
  • Manages external marketing agencies to spearhead exciting and effective campaigns.
  • Champions a consumer-centric approach to all activities
  • Evaluates the impact of marketing activities in achieving their stated objectives, including impact on ROI, sales increase, brand awareness, etc
  • Proposes and manages marketing research projects to generate consumer and market insights in support of improved marketing strategy and communications
  • Effectively manages marketing budget to ensure maximum return on investment and effective use of resources
  • Prepares monthly reviews of all campaigns and activities for presentation to Country Director and other senior managers


Expected Salary:- Kshs. 350,000 - 450,000 plus Company benefits

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