Job Summary

Responsible for prospecting for new business for the Institution; disseminating information regarding the courses and institution at large.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

We are seeking a Marketer with a background of approximately 2 plus years in Sales and Marketing and ideally in a College setting i.e. working with various marketing channels and driven to achieve student enrolment targets.


The Marketing and Student Recruitment Officer will be required to carry out the following Responsibilities:
  1. Prospecting New business for the Institution including planning and managing student recruitment activities
  2. Disseminating information regarding the courses and institution at large and handling inquiries
  3. Prepare a Marketing Plan to reach potential students across Africa
  4. Develop, implement and update Marketing Strategy in line with the corporate marketing strategy. 
  5. Lead market research efforts to identify the gaps and viability of current and/ or existing courses.
  6. Design and implement tactical marketing campaigns on all platforms including social media.
  7. Develop and manage the Marketing budget. 
  8. Lead in the creation and production of all marketing collateral such as brochures, profiles, reports, merchandise and advertising.
  9. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  10. Assist in the development and implementation of the digital brand strategy.
  11. Submit monthly reports to management e.g. status reports, including activity, closings, follow-up, and adherence to goals. 
  12. Handle face to face and online inquiries to explain and convince the value of technology training's
  13. Deliver on Sales Targets e.g. by planning and handling student recruitment activities 
  14. Grow our social media reach and awareness
  15. Come up with marketing ideas to grow the institution and reach potential students across Africa

Qualifications
  • 3 Years Working experience in a Sales and Marketing Role is essential. 
  • Proven Sales Ability
  • Experience setting proactive and well researched marketing plans and strategy 
  • Excellent communication, written and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Familiarity with different sales techniques.
  • Technology Savvy
  • Experience working at a College or Academic institution is an asset
  • Excited about helping empower youth in Africa with relevant, useful skills

Required Documents:
  1. Current Curriculum Vitae.
  2. Names and contact information of 3 professional references.
  3. Proof of eligibility to work in the Republic of Kenya.

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