Job Summary

Our client in an electronics company is urgently seeking to recruit a qualified individual to work as an online marketer in their organization.

  • Minimum Qualification: Diploma
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description

Qualifications and Skills

 

  • Diploma/degree in marketing or a related field.
  • Proven working experience in digital marketing.
  •  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.  
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing Google Adwords campaigns.

  • Working knowledge of HTML, CSS, and JavaScript development and constraints.

  • Up-to-date with the latest trends and best practices in online marketing.
  • Having good written and spoken communication abilities. 
  • Analytical and proactive approach to online marketing. 

 

Duties and Responsibilities 

  •  Manage a Twitter or Facebook profile in the name of a company, publishing new content and news related to that business on a daily basis in order to obtain new clients.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies.
  • Create and manage link building strategies, content marketing strategies, and social media presences.
  • Innovate and present new marketing platforms and strategies.
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs.
  • Forecast marketing campaign growth and ROI for marketing campaigns.
  • Manage email and social media marketing campaigns.
  • Use Google Analytics, Google AdWords, and other relevant sites.
  • Drive traffic to company pages.
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

 

Salary-Ksh 30,000-45,000

 

Note: Applicants wishing to be registered on the ABELA database may be required to pay a fee. 

Our recruitment terms and conditions apply.  

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