Job Summary

Your role as a Performance Marketer is to ensure that all online ads are getting the right exposure, to the right target audience, at the right cost.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

Our Vision

Connecting Africans to Opportunities.

 

Job Mission

To build a trusted property marketplace by ensuring that we are giving property seeker, sellers and buyers value.

 

Reporting into      Marketing Manager


KEY RESPONSIBILITIES

Organizational:

  1. Communicate with colleagues and share insights on Slack
  2. Utilise Trello to update task status
  3. Weekly coordination and training with direct report 

Reporting:

  1. Update Master sheets as required
  2. Analyse KPIs performance of paid campaigns and optimise over time
  3. Monthly completion of performance marketing actuals vs targets in forecasts 

Functional:

  1. Write, execute and conclude channel improvement briefs on time
  2. Continuously testing of channels to determine the long-term effectiveness of test campaigns versus control frameworks
  3. Support new offline and online projects/initiatives by the businesses
  4. Monitor pacing of allocated spend by brand and channel
  5. Monitor account and campaign performance on a daily basis
  6. Execute weekly optimization cycles for AdWords, Facebook, and other channels (including a/b testing and bid optimization)
  7. Research keywords and expand campaigns in line with performance marketing frameworks
  8. Coordinate graphics with designer
  9. Manage and optimise DFP placements
  10. Investigate new features on existing ad platforms
  11. Research performance marketing best practices


KEY RELATIONSHIPS    

  • Marketing Manager
  • Content Writer
  • CRM Manager & Support agents
  • Performance Marketer colleagues
  • Senior Designer
  • Relationship Manager
  • Sales Manager

 

PERTINENT SKILLS, QUALIFICATIONS

  • Minimum experience of 3 years in a similar role
  • Experience with web analytics tools such as Google Analytics
  • Strong analytical and reporting skills with a keen attention to detail
  • Ability to work in a fast-paced, team environment
  • Dedication and enthusiasm for delivering high standard work and adding value to clients
  • Proper understanding of how to run digital ads across various platforms such as Google, Facebook, Instagram and other channels
  • Willingness to learn and a team player.

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