Nairobi Full Time Media & Entertainment
KSh Confidential
2 weeks ago

Job Summary

We are looking for a PR associate to interact with our customers and promote our services on social networks.

  • Minimum Qualification: Diploma
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description

JOB SUMMARY

Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram

Optimizing social media posts (language, tone, message) based on our target audience’s behaviors

Selecting appealing images and videos to complement text

 

JOB BRIEF

To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks. Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.

 

RESPONSIBILITIES

  • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
  • Write and publish our newsletters
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Select appealing images and videos to complement text
  • Update our social media pages with compelling company news
  • Coordinate with internal teams to create advertising posts
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Respond to questions and comments on our social media pages in a timely and accurate manner
  • Network with clients and industry professionals

 

REQUIREMENTS

  • Hands-on experience using various social media platforms to advertise
  • Knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
  • Familiarity with online paid advertising
  • Ability to deliver creative web content (text, image and video)
  • Excellent communication skills

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