Product marketing manager (for a large company dealing with roofing materials)

Job Summary

Product Marketing Manager main role is to create policies and procedures to manage the direct & indirect selling of company products & services.

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description

Position: Product Marketing Manager (For a Large Company dealing with Roofing materials)

Employer:  A Leading Company dealing with Manufacturing of Roofing materials

Ref No:  SGK-PMM-01-2019

Industry: Manufacturing

Job Category: Management

Town: Nairobi

Country: Kenya

Qualifications/Requirements:

Bachelors Degree in Business or Marketing or any other related field.

MBA qualifications will have an advantage.

Experience:

5 years working experience in Channel or Product Development for franchised and services.

Experience dealing with Roofing materials will have an added advantage.

Duties/Responsibilities:

Product Marketing Manager main role is to create policies and procedures to manage the direct & indirect selling of company products & services. Creating, Managing & Developing channels to market along with selecting & developing the right products and the right time & place are critical success factors by performing the following duties:-

  • Identifying product opportunities for evaluation.
  • Doing market analysis & evaluation of those opportunities.
  • Selecting the right products at the right time & place for optimum profitability.
  • Developing new product lines, solutions & channels to market for those opportunities.
  • Work within the business to ensure that channel partners are adequately trained & that the supply chain is optimised for the delivery of company chosen solutions.
  • Manage the product creation pipeline for continuous development & sales growth.
  • Create procedures & policies on what type of channel partners the company wants, where, when & why including processes to remove non performing partners.
  • Develop strategies to energise & motivate company channel partners that enhance the company brand & business position & optimise long term profit.

 

Salary: Kshs. 350,000 - 400,000 plus other generous benefits

 

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