Job Summary

Preparing, planning and project managing the publication of all publicity (Email, Mobile app, Whatsapp and SMS) material to maximise brand promotion.

  • Minimum Qualification: Bachelor
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description

Role Summary: Creating marketing campaigns and working with the company's PR Coordinator lead to see them executed.

 

Reporting into: BRK Marketing Manager

Marketing Channels: Email, Mobile Apps, WhatsApp and SMS 

 

KEY RESPONSIBILITIES

Organizational:

  • Communicate with colleagues and share insights on Slack
  • Utilise Trello to update task status
  • Weekly coordination and training with direct report 

Reporting:

  • Update the Channel Master as required
  • Analyse KPIs performance and gather insights to improve the channel
  • Monthly completion of channel actuals vs targets in forecasts 

Functional:

  • Write, have approved, execute and conclude channel improvement briefs on time
  • Continuously conduct content and creative testing to determine long-term effectiveness of test campaigns versus control frameworks
  • Own the process of creating, growing and maintaining the health of subscriber lists to improve reach and drive engagement
  • Support new offline and online projects/initiatives by the businesses
  • Manage channel ad placements and blast campaigns
  • Work closely with direct report to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs
  • Monthly check that automated campaigns (e.g transactional emails) are triggered as per logic document and actively escalate any issues found
  • Draw insights on best practices, campaign enhancements, and new industry trends
  • Coordinate with design and content teams for visual assets and content

 

 

KEY RELATIONSHIPS

  1. Push Marketing Channel Expert
  2. Marketing Manager - Property
  3. Push Marketing Colleagues
  4. Content Marketer
  5. CRM Support Agent
  6. Graphic Designer
  7. PR Coordinator

 

KEY SKILLS AND COMPETENCES

Required:         

  • Basic understanding of digital marketing with an interest in email and mobile marketing (push notifications, SMS, and in-app advertising)
  • Experience with web analytics tools such as Google Analytics
  • Strong analytical and reporting skills with a keen attention to detail
  • Ability to work in a fast-paced, team environment
  • Basic understanding of HTML for email template coding
  • A fast learner and all-around team player

Desired:

  • Working experience in online marketing
  • University degree in Marketing, IT, Economics or a related field
  • Practical understanding of email and mobile marketing concepts
  • Strong copywriting skills for creating compelling messages

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