Rest of Kenya Full Time Retail & FMCG
KSh Confidential
6 days ago

Job Summary

Management and coordination of the sales and distribution activities to ensure achievement of the sales objectives in the organization.

  • Qualification Level: Bachelor
  • Experience Level: Management level
  • Experience Length: 12 years

Job Description


Key Responsibilities
  • Team leader of the Sales Function Team
  • Preparation of sales plans and Reports
  • Set individual sales targets including market potential, and sales forecasts and ensure that they  are achieved
  • Coordinates with the elements of the Marketing Function, for example Advertising, Promotions and displays.
  • Coordinates with the distribution network.
  • Manage demand creation for the company brands
  • Determine, propose and implement sales related policies.
  • Determine and implement Sales department Structure
  • Ensure efficient staff management including grievance handling, disciplining and motivation.
  • Conduct Sales meetings and sales contests
  • Manage the Sales Function Budget; i.e sales control and cost analysis as well as sales force expenses.
  • Ensure efficient, quality and effective customer service standards which will include customer communication and problems resolving.
  • Determine Sales  Territories and their Quotas 
  • Ensure efficient Management /office administration support
  • Conduct sales promotions in liaison with the marketing manager
  • Ensure availability of brands in all the outlets.
  • Ensure proper management and collection of distribution debts
  • To regularly provide management with market feedback
  • Ensure a positive relationship is maintained with all sectors of the trade. Preparation and implementation of effective annual marketing plan for the entire company brands.
  • Analyzing business trends (market research) and taking proactive measures.
  • Briefing advertising and merchandising agencies on marketing plans.
  • Ensuring that optimum distribution and merchandising levels for the company’s entire range of products is achieved and maintained throughout the region. 
  • Ensuring that the right advertising/marketing agencies and channels of advertising, and promotion have been identified.
  • Coordinating brand marketing public relations (MPR) activities so as to enhance brand image and equity. 
  • Ensuring efficient, quality and effective customer service standards, which will include customer communication and problems resolving.
  • Ensuring supervision and coordination of staff in the department 
  • Conducts appraisals for staff;
  • Performs any other duties assigned.

  • Must have a Bachelor’s degree in Marketing, Business Administration, Commerce or equivalent from a recognized university.
  • Must have a Master’s degree in Marketing, Business Administration, Commerce or equivalent from a recognized university.
  • A Course in Sales Management will be an added advantage
  • 12 years with 5 Years Senior Sales Management experience in a fast moving Consumer Goods (FMCG) Company.

Personal Attributes
  • Good negotiation skills.
  • Must be computer literate.
  • Excellent written and verbal communication skills (articulate) coupled with good listening and critical reasoning skills.
  • Excellent interpersonal skills.
  • Leadership skills
  • Good report writing skills 
  • Problem solving and decision making skills.
  • Good presentation skills.


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