APReCoM Fast Track Program

ISA Africa
Offline study mode
ISA Africa. Woodlands Rd, Nairobi, Kenya
Jun 18 - Jun 18 2020

Course Description

APreCoM  which stands for  , The Association of Public  Relations and Communications Management  Firms  (APReCoM)  is a Chapter of the Public Relations Society of Kenya (PRSK)  for Kenyan consultancy firms engaged in the practice of Public Relations and Communications. Registered in 2012 under the Society’s act, APReCoM is mandated  to drive  the advancement of the profession in Kenya and to  nurturing the  goals of its members

In an effort to further it’s mandate, ApreCoM has launched  the Fast Track Program . This is an initiative done in partnership with ISA ( International School of Advertising),  aimed at  providing university graduates with a passion for communication and building brands  a great opportunity  to build a  profession  in Public Relations and Communications. Through an industry developed and led program, successful  participants of this program will also  get mentorship  job opportunities in APreCoM member agencies.

The purpose of the APReCoM Fast Track Program  is to on-board entry level individuals and those who are still  relatively new in their role;  giving them  a sound personal  and professional grounding.

The first grounding is in aligning behaviour, attitude and basic skills to what is expected as a young professional. The second grounding is in the understanding of PR and  communications, priming them into their roles with a foundational understanding in order to effectively  play their role fit in the work place.

Course Outline

Learning Objectives

To develop the personal skills they need, to integrate into the work-place and role they will play
To give them a top-line understanding of PR and communications
Enable them have an informed view of the specialization/ department they can best fit into
To cut- down their learning curve and make them useful to the organisation within a shorter time
Who is it for

We are looking to promote diversity and will not only take students from a communications/ PR field of study. We will take those from relevant fields but also anyone who demonstrates a true passion for communication and the world of building brands. They should possess the following skills;

Creative Thinker
Analytical skills
Decisiveness (leadership)
Good organizational skills and attentive to detail
Good interpersonal skills
Good written and verbal communication skill
Course Delivery

This will be a uniquely interactive workshop style training, consisting of short lectures, practical  group work and discussions. It will also include the opportunity to work in organisations where they get to master their skills in a practical contest.  Finally it will entail guest speakers who will take participants through their own personal experiences of how they made it to where they are.

They will also join a mentorship program where they get mentored by the CEO of the organization they work for.

Areas of Focus 

The program is designed to reflect the  role that entry level students from the program will play. This includes;

Client Account Management
Strategic Communications
Content development (offline and online)
Event coordination
Personal Skills Development
1Personal Branding
2Principles of Account Handling
3Business Communication and Etiquette
4Emotional Intelligence
5Presentation Skills
 Research and Strategic Communications
6PR - An Overview of PR and Strategic Role in Business
7Understanding  Business Context and Target Audience/ Stakeholders
8PR/ Communication Audit  and Insight Generation
9Objective Setting, Message Design and Resource Allocation
11Communication Tactics/ Implementation
12Budgeting, Impact Measurement and Resource ROI
13Writing for Print Media
14On-line Reputation Management
15Strategic Event Planning
16Understanding Photography and Videography

The APReCoM Fast Track Program is delivered by:

Experienced academics who have made a significant contribution to the pool of knowledge of Public Relations and Communication in including the chaiman of APreCoM, Lawrence Gikaru, former PRSK Chair, Maragate Maranga , Okoth Obado and other seasoned practitioners in the field.
Guest speakers: Business leaders and accomplished professionals in the field of PR and Communication
Contact hours             : 32 hours

Group Work                : 20 hours

Working hours             : 60 hours

Study hours                 : 10 hours

Teaching Pattern        : Lectures + videos + case studies + group work presentations

Price: KES 55,100

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