The aim of this program is to empower learners to enhance their knowledge and skills in ways that enable them to think strategically about the growth of their organisation and develop effective marketing practices that make and shape the markets in which they want to have impact. This programme takes a broad approach to markets, marketing and marketing management. It provides an opportunity to learners to have an in-depth understanding, skills and experience they need to enter this rewarding business discipline in a management role.
The programme will enhance the ability to evaluate and analyse evidence and implement appropriate solutions in any business environment.
The programme should also prepare for a career at senior management level
through the development of enhanced personal and interpersonal skills.