Bsc. Marketing Management

UNISERV
Offline study mode
Woodvale Grove Nairobi City
3 years
Jun 18 - Jun 18 2022

Course Description

The aim of this program is to empower learners to enhance their knowledge and skills in ways that enable them to think strategically about the growth of their organisation and develop effective marketing practices that make and shape the markets in which they want to have impact. This programme takes a broad approach to markets, marketing and marketing management. It provides an opportunity to learners to have an in-depth understanding, skills and experience they need to enter this rewarding business discipline in a management role. 
The programme will enhance the ability to evaluate and analyse evidence and implement appropriate solutions in any business environment. 
The programme should also prepare for a career at senior management level
through the development of enhanced personal and interpersonal skills. 

Course Outline

 Year

 Semester 1

 Semester 2

1

  • Accounting Fundamentals Business Economics FundamentalsofFinance
  • Management Principles

  • Introduction to Marketing Introduction to Business Law Organisational Behaviour andAnalysis
  • BusinessCommunication Skills Introduction to Psychology Essential

2

  • Human Resource Management Operation and Logistics Management
  • MarketingManagement Marketing Communications Management Information System

  • Marketing Research Global and International Business Contexts Buyer Behaviour Services Marketing Quantitative Methods for Business

3

  • International Business Management International Marketing Marketing Planning Quality Management Dissertation

  • Digital Media Marketing
  • Business Strategy and Change
  • Corporate Governance and Ethics Dissertation


Career Outcomes

  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Public relations account executive

Price: MUR 138,925

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