The aim of the Level 6 Digital Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. Successful completion of the CIM Level 6 Digital Diploma in Professional Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at the operational level and carry out an essential and successful professional marketing role within the workplace.
To achieve the CIM Level 6 Digital Diploma in Professional Marketing, a pass is required in each of the three modules. However the qualification has been structured to reflect the need for flexible and bite sized approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full Diploma. One module, Digital Strategy, is common to both CIM qualifications, the CIM Level 6 Digital Diploma in Professional Marketing and the CIM Level 6 Diploma in Professional Marketing.
Who’s it for?
The CIM Level 6 Digital Diploma in Professional Marketing is aimed at those working in an operational, supervisory or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing related projects. The student will typically be operating in a wider marketing role and will be required to integrate digital solutions into the marketing plan. The qualification will develop both knowledge and the level of applied skills required.
One or more of the following is required to gain entry onto this qualification:
CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing
Any relevant Level 4 qualification
Foundation Degree in Business with Marketing
Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor's degrees or 60 credits with Master's degrees)
Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6
Level 6 Digital Qualification
The Level 6 qualification is titled as follows:
Digital Strategy + Driving Digital Experience + Mastering Digital Channels
Equals Digital Diploma in Professional Marketing
Completing ONE module
If studied as standalone, an individual award can be achieved. These will be titled as follows:
Digital Strategy = CIM Level 6 Award in Digital Strategy
Driving Digital Experience = CIM Level 6 Award in Driving Digital Experience
Mastering Digital Channels = CIM Level 6 Award in Mastering Digital Channels
Successful achievement of the Level 6 Digital Diploma in Professional Marketing will allow progression onto the CIM Level 7 Chartered Postgraduate Diploma in Marketing.
How it’s assessed
The assessment methodology for the three(3) modules contained within the CIM Level 6 Diploma in Professional Marketing will be assignment based. All assignments will be employer driven, practitioner based, relevant and appropriate for business needs.
In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.
All modules will be assessed by and external assessment: a 12 page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.
How the assessments are delivered and when
There are three assessment sessions per year within the CIM Level 6 Digital Diploma in Professional Marketing qualification. These will take place in the beginning of December, end of March/beginning of April, and end of June (please see http://www.cimlearningzone.co.uk/assessment/important-dates for exact dates).
Assignment briefs will be available for centres to view six months in advance of the assessment session to which it relates. A new assignment brief will be produced for every assessment session.