Brunei House, 3rd Floor I Witu Road off Lusaka Road P.O. Box 16481 - 00100 Nairobi, Kenya
Jun 19 - Jun 19 2020
Marketing is often viewed as the most important function of any organisation; without effective marketing activities an organisation will be out of touch with customer needs, market situations and developments; and customers will not know about or have access to the products and services of the business.
At the end of the course you will be able to know:
The principles of selling and salesmanship.
Internal sales personnel and commercial
The methods of selling: creating interest,
giving demonstrations, making sales transactions.
Types and categories of consumers, commercial
and corporate buyers.
Making ongoing sales, building customer
relationships, generating and following up sales leads.
The principles of management: recruiting,
training, remunerating, controlling and motivating sales personnel.
Building effective sales teams, setting and
monitoring sales targets, deciding upon sales areas.
The organisation and control of sales teams,
and the special issues regarding travelling salesmen.