Integrated Brand Communications (IBC) Foundation Course

ISA Africa
Offline study mode
ISA Africa. Woodlands Rd, Nairobi, Kenya
Jun 18 - Jun 18 2020

Course Description

This course bridges the gap, priming them into their roles with a foundational understanding in order to effectively fit into the work place.

Learning Objectives

To develop the personal skills they need, to integrate into the work-place and role they will play
To give them a top-line understanding of marketing and brand communications
Enable them have an informed view of the specialization/ department they can best fit into
To cut- down their learning curve and make them useful to the organisation within a shorter time
Who is it for

This course targets those who have been confirmed in their organisations and have worked for up to a year. They are keen to take off in their career but need the guidance and mentorship to navigate both personally and professionally.

They could be in marketing, customer service, agency, sales and related roles.

Course Delivery

This will be a uniquely interactive workshop style training, consisting of short lectures, practical  group work and discussions. It will also include guest speakers who will take participants through their own personal experiences of how they made it to where they are.

Course Outline

Contact hours : 24 hours

Group Work : 10 hours

Study hours : 20 hours

Teaching Pattern : Lectures + videos + case studies + group work presentations

Price: KES 0

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