working with the client and the account team to understand the client's business objectives and advertising strategy;
liaising with the creative agency team, clients and consumers to develop media strategies and campaigns;
making decisions on the best form of media for specific clients and campaigns;
undertaking research and analysing data using specialist industry resources;
identifying target audiences and analysing their characteristics, behaviour and media habits;
presenting proposals, including cost schedules, to clients.
recommending the most appropriate types of media to use, as well as the most effective time spans and locations;
working with colleagues, other departments and media buyers either in-house or in a specialist agency;
making and maintaining good contacts with media owners, such as newspapers, magazines and websites;
managing client relationships to build respect and trust in your judgement;
proofreading advertisement content before release;
maintaining detailed records;
evaluating the effectiveness of campaigns in order to inform future campaigns.
You will need to show evidence of the following:
good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners;
literacy, for writing reports and presentations;
numeracy, for data analysis and negotiations;
strong analytical and organisational skills;
ability to work with IT resources such as databases and spreadsheets, for the collection and management of information;
capability to work effectively under pressure.
Pre-entry experience, especially relevant work experience, paid or unpaid, will greatly improve ones chances. The most relevant work experience is anything that has helped to develop interpersonal skills, such as work in a customer service or sales role.
Internships in media, marketing or advertising companies give applications an edge and are generally looked on favourably by employers.