Marketing with Social Media

Pan Africa Skills & Consulting Ltd
Online study mode
Brunei House, 3rd Floor I Witu Road off Lusaka Road P.O. Box 16481 - 00100 Nairobi, Kenya
4 weeks
Jun 19 - Jun 19 2020

Course Description

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level. 

Course Intake: Ongoing!

Course Outline

  • Understanding the Marketing Mix
  • Developing a Social Media Plan
  • Building Your Social Media Team
  • Using Social Media to Build Internal Communities
  • Analyzing Your Impact with Metrics 
  • Keeping on Top of the Trends
  • Damage Control
  • Using Facebook
  • Using LinkedIn
  • Using Twitter 
  • Building a Blog
  • Using Specialty Sites
  • Using Social Media Management Tools
  • Launching Your Plan

Career Outcomes

After you complete this course, you will be able to:
  • Describe the value of social media to your marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team 
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social medial management tools 
  • Stay on top of social media trends and adjust your plan as the online world evolves 

Price: USD 275

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