Master of Business Administration (Marketing Management)

UNISERV
Offline study mode
Woodvale Grove Nairobi City
2 years
Jun 18 - Jun 18 2021

Course Description

The MBA is the best known management qualification in the world. It can accelerate your career, prepare you for promotion and, help you change direction or offer a complete career change. This Master of Business Administration is not just a postgraduate experience; it is a life experience. It will change you and your outlook, and it will certainly stretch you with its intensity and diversity. By studying a broad range of subjects you will learn to see management processes from a number of different perspectives, not least the international dimension that influences the very concept of today’s business and organisations. The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Change occurs in every aspect of the marketing environment; social, economic, political and especially technological with digital developments. Marketing has focused on satisfying customer needs profitability but achieving ‘customer delight’ seems necessary now for commercial success. This programme provides the necessary knowledge and skills to operate effectively in today’s turbulent and competitive local and international marketing environment. 

Course Outline

Year

Semester 1

Semester2

1

Economics for Managers

Financial & Managerial Accounting

Operations Research

Business Information Technology

Organisation Behaviour & Human Resources Management

Marketing in Context

Consumer Behaviour

Marketing Research & Analysis

Semester 3

E- Marketing

Marketing Communication and Negotiation

International Marketing and Strategy

Business Research Methods

Semester 4

Applied Project / Dissertation

Workshops/Seminar

Price: MUR 138,925

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