The MBA is the best known management qualification in the world. It can accelerate your career,
prepare you for promotion and, help you change direction or offer a complete career change. This
Master of Business Administration is not just a postgraduate experience; it is a life experience. It
will change you and your outlook, and it will certainly stretch you with its intensity and diversity. By
studying a broad range of subjects you will learn to see management processes from a number of
different perspectives, not least the international dimension that influences the very concept of
today’s business and organisations.
The world of marketing operates within an increasingly dynamic, international arena where
competition has intensified and customer needs and wants change by the day. Change occurs in
every aspect of the marketing environment; social, economic, political and especially technological
with digital developments. Marketing has focused on satisfying customer needs profitability but
achieving ‘customer delight’ seems necessary now for commercial success. This programme
provides the necessary knowledge and skills to operate effectively in today’s turbulent and
competitive local and international marketing environment.