A Program which provides a practical, strategic, managerial approach to marketing, to balance organisation objectives and resources against needs and opportunities in the marketplace.
This Program looks at marketing concepts from a strategic point of view, and provides a framework for marketing and management thinking; it considers how to undertake strategic market planning and develop core strategy; to define and segment markets, build relationships through customer satisfaction, quality, value and service; and achieve growth. Marketing has a crucial business role - it helps identify customer’s needs and wants and determines which target markets a company can serve and how best to do so; marketing then helps guide the design of appropriate products, services and programmes to serve these markets.
This Program covers these key concepts and how to apply modern strategic marketing, including in product and service firms, consumer and business markets, profit and non-profit organisations, domestic and global companies and small and large businesses.
Mode of Study: Distance Learning
Course Intake: Ongoing