This course target brand and marketing practitioners who need a working understanding of Digital Marketing either because they will work closely with Digital Marketers or because they are required to have a basic understanding of the role. It also targets entry level Digital Marketing practitioners who want to develop a profession in this field.
Role in Summary
The Digital Marketing Practitioner develops digital marketing plans, designs campaigns, identifies digital tools to be used for specific digital marketing campaigns and monitors progress of such digital campaigns.
By gaining insight into the behaviour of online consumers, one is able to advise marketing/ brand practitioners, how to appeal to the online community for the purpose of building brands and businesses online. They will also be participating proactively in promoting the profile and reputation of their clients or businesses.
The work of a digital marketing practitioner (DMP) is likely to vary company to company depending on the sector or industry he/she is working in.
Digital agencies often analyse, design, execute and monitor digital marketing campaigns on behalf of their clients in various industry sectors, such as consumer, business-to-business (B2B), financial or healthcare, etc.
Tasks typically involve:
Identifying the requirements for building a brand and/or business using digital marketing
Monitoring digital marketing activities as they affect brands or businesses.
Analysing digital marketing activities
Recommending digital marketing solutions for continuous improvements in the execution of digital marketing campaigns
Developing digital marketing processes for organisations
Developing a comprehensive digital marketing brief
Recruiting teams to develop and execute a global digital marketing plan
Identifying the tools to execute digital marketing campaigns.
Developing tools for testing brand campaign concepts before, during and after implementation.
Identifying the appropriate technologies within the complex ecosystem of online advertising that can be used by companies to run digital marketing campaigns
Advising colleagues and clients on marketing automation landscape, software platforms and technologies that can be used by marketing departments and organizations to more effectively market on multiple channels online and for automating repetitive tasks.