Marketing with Social Media

Pan Africa Skills & Consulting Ltd

Price: $275

Course Specifications

Mode of study : Blended

Location : Brunei House, 3rd Floor

Duration : 4 Week(s)

Date: To be Announced Later

Course Description

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level. 

Mode of Study: Distance Learning

Course Intake: Ongoing

Career Outcomes

After you complete this course, you will be able to:
Describe the value of social media to your marketing plan
Create and launch a social media marketing plan
Select the right resources for a social media marketing team 
Define how to use social media to build an internal community
Use metrics to measure the impact of a social media plan
Manage difficult social media situations
Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
Decide whether a blog adds value to a social media plan
Speak about specialty sites and social medial management tools 
Stay on top of social media trends and adjust your plan as the online world evolves 



Course Outline

  • Understanding the Marketing Mix
  • Developing a Social Media Plan
  • Building Your Social Media Team
  • Using Social Media to Build Internal Communities
  • Analyzing Your Impact with Metrics 
  • Keeping on Top of the Trends
  • Damage Control
  • Using Facebook
  • Using LinkedIn
  • Using Twitter 
  • Building a Blog
  • Using Specialty Sites
  • Using Social Media Management Tools
  • Launching Your Plan

Price: $275

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For enquiries call +254703026000, +254703026123 or send an email to bmlearning@brightermonday.co.ke


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