Job Summary

Marketing of Company products, oversee promotion of Blue Tringle Cement (BTC) brand and ensure achievement of commercial objectives.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 3 years

Job Description/Requirements

DEPARTMENT    COMMERCIAL
POSITION/JOB TITLE    Brand Manager
REPORTS TO    Head   of Commercial
DIRECT REPORTS    Marketing Officer, Commercial Performance analyst
SUBORDINATE    N/A
RESPONSIBLE FOR    Marketing of Company products, oversee promotion of Blue Tringle Cement (BTC) brand and ensure achievement of commercial objectives.
    
Dimension

Internal Relations

•    Head of commercial
•    Executive Managers
•    Other staff

External Relations
•    Distributors
•    Constructors
•    Marketing agencies
•    Transporters
•    Media houses
•    Advertising agencies

Need to do
•    Develop and execute marketing strategy for BTC brand to achieve commercial objectives.
•    Develop marketing budgets, expenditures, research and development appropriations and profit-loss projections.
•    Formulate marketing strategies for company product, developing and managing company's advertising campaigns.
•    Gather market intelligence to gain a clear understanding of consumer insights and initiate new marketing programs.
•    Improve product knowledge and brand awareness through coordination and implementation of planned marketing activities such as fundi seminars, bill boards, road shows and exhibitions.
•    Monitor point of sales at retail outlets and develop strategies to improve brand visibility.
•    Planning and coordination of marketing activities such as conferences, seminars, receptions and exhibitions.
•    Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs.

Key Skills
•    Marketing and sales skills
•    Excellent negotiation and communication skills.
•    Extensive knowledge of the cement industry
•    Strong analytical skills.
•    Unquestionable integrity

Experience
•    At least three  years’ experience in sales and marketing of fast moving consumer goods

Qualifications
•    Degree in business related studies
•    Diploma in Sales/Marketing
•    MBA is an added advantage

SALARY FOR THE ROLE  200,000

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Nairobi
| Full Time |
KSh Confidential
1mo
Nairobi
| Contract |
KSh 15,000 - 30,000
1mo