Brand Manager at Safaricom Kenya

Job Description (adsbygoogle = window.adsbygoogle || []).push({}); Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.Summary Reporting to the Chapter Lead – Brand communications .The position holder will take part in the complete brand strategy and communications process, from deep understanding of the broad set of consumers the brand serves to determining positioning and driving large-scale brand campaigns. As the principle brand story teller, this role presents a unique opportunity to shape the brand perception in the consumer’s mind in order to grow brand love. As a principle brand guardian role, the role holder ensures adherence to brand guidelines across the business, which includes the regular audit, review and update of guidelines and brand assets. The role requires a strong cross-functional collaborator who can partner effectively with teams across various disciplines including research, legal, corporate communications, consumer / Business /Financial services organization ,channels organization, sustainability and social impact. The purpose of Safaricom is to transform lives. Our job is to ensure that everything we do is in service of this purpose. And we follow a digital-first, insights-led approach as the brand centre of excellence.ResponsibilitiesCraft Participates in developing the brand strategy, driving strategic alignment with stakeholders, and inspiring teams to achieve common visionIdentify and clear roadblocks to execution, engage leadership in decision-making, and report on status and issuesWork with cross-functional teams to cascade and drive adherence to brand guidelinesLead creative development, cultivating insights from research to represent consumer truthsManages agency and production partners to deliver impact, while maintaining brand consistency and campaign cohesiveness across channelsCollaborate with the internal Media team and agency partners, to drive media planning, execution, optimization, and measurementImmersed in cultural and online trends, communicating effectively in ambiguous environments. Mindset Effectively gives feedback and helps others developTakes ownership of outcomes for self and teamInstil agility and resilience on teamsSupports others through changeBuilds & coaches teams to unlock performance & growth Customer and business Balances customer and other needs in decisionsAble to rally people behind a strong visionHas strong commercial and risk-reward judgement QUALIFICATIONSMust have technical / professional qualifications: Bachelor’s degree or equivalent practical experience years’ experience in brand management, agency, strategy consulting, or related fieldExperience managing partners to develop and roll out campaigns through the lineExperience driving brand campaign performanceAbility to manage complex projectsAbility to effectively influence cross-functional stakeholders and external partners.Excellent written and verbal presentation skills.