Job Summary

Protect, grow, and build the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives. To develop and effectively implement marketing activities for the brands.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 3 years

Job Description/Requirements

A well-established FMCG company is looking for a Brand Manager to drive brand strategy behind trade and consumer marketing initiatives to achieve beverage’s revenue and EBITDA goals. The job holder works closely with the sales and marketing teams in providing leadership in planning and implementation of brand strategy laddering up to the higher business strategy.

Purpose of Role
Protect, grow, and build the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives. To develop and effectively implement marketing activities for the brands.

Key Responsibilities
•    Develop, implement & monitor annual strategic brand plan including proper management of allocated budget.
•    Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
•    Identify and recommend market research programmes aimed at enhancing brand positioning.
•    Analyzing market research data including secondary research and taking corrective action for enhancement of brand strategies.
•    Effective management of brand advertising and sales promotion to generate brand growth.
•    Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
•    Monitor competitor activities affecting the brand and take appropriate corrective action
•    Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation.
•    Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
•    Prepare monthly brand expenditure and variance report to control budgeted expenditure.
•    Plan and implement brand media strategy.
•    Market intelligence through regular trade visits and utilizing this to enhance brand activities.
•    Design, procurement and economic distribution of brand promotional materials to plan.

Qualifications and Experience Required
•    A Bachelor of Commerce Marketing or business degree or equivalent.
•    Relevant professional certifications.
•    Minimum of 3 years marketing experience preferably in a FMCG environment.
•    Brand management experience
•    Experienced in the development and execution of advertising strategies.

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