Brand Manager (Consumer) at Shalina Healthcare

Job Description

What you become a part of:

The successful candidate will ensure effective execution of all aspects of branding and marketing for Shalina’s consumer product portfolio in Kenya.

What to expect:

Curate and execute the annual marketing calendar, including Above the line (ATL)/ Below the line (BTL) marketing activities. Execute activation programs including designing/ production of POSM, consumer promotions, E-com activities, sampling programs, etc. Develop project specific promotion material like brochures/ renders/ collaterals. Own new product launch/ re-launch management; implement all aspects of the G-T-M for new product launches- building and executing plans and channel strategies (promotions, media and POS). Lead the monitoring and reviewing of effectiveness of campaigns and initiatives that have been rolled out. Conduct consumer research, develop and manage web content, product and process innovation, competitive analysis, and campaign management. Identify market-specific threats/ opportunities and execute plans like price/ pack modifications, product innovations, marketing communications etc. Work with internal/ external creative teams and other agencies to build IMC campaigns. Assume responsibility for A&P budget to drive sales growth (both top line and bottom line). Prepare for weekly/ monthly brand performance reviews.

Essential skills, experience & education:

Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders. Strong collaboration skills to partner with functional teams, agency partners and business teams. Strong communication skills to push on ground activation agenda. Strong analytical skills, understanding consumer needs/ trends and problem-solving approach. Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred. Self-starter with an ability to stay independently motivated and deliver the assigned mandate. Ability to prioritize and manage own workload effectively but also to be flexible and adapt/ respond to emerging issues, short deadlines and other demands or challenges. Minimum 3 years’ experience in brand management role, ideally within consumer healthcare or FMCG industry in Kenya. Bachelor’s degree in business management or equivalent is mandatory, tertiary qualifications such as MBA in Marketing highly preferred