Business Development Officer- Hospital

KEY ACCOUNTABILITIES

1. Strategic Outreach & Market Expansion

• Execute business development plans targeting corporate clients, referring doctors, clinics, and community networks.
• Identify new business opportunities aligned with hospital capabilities and growth goals.
• Monitor industry trends, competitor offerings, and client behavior to support strategic positioning.

2. Relationship Management & Partnerships

• Cultivate and maintain relationships with key external stakeholders including doctors, HMOs, insurance companies, schools, and employers.
• Organize and manage outreach activities such as medical camps, health talks, exhibitions, and partner engagement forums.
• Support the signing and renewal of SLAs, MoUs, and preferred provider agreements.

3. Brand Visibility & Service Promotion

• Drive visibility for the hospital’s departments, specialties, and wellness packages through offline and digital campaigns.
• Collaborate with marketing teams on campaigns, community activations, digital presence, and promotional materials.
• Support the launch of new service lines and ensure market awareness.

4. Corporate & VIP Client Relations

• Design and implement retention strategies for high-value corporate and VIP clients.
• Serve as the liaison for client feedback, complaint resolution, and service enhancement recommendations.
• Promote wellness programs and annual screening packages to institutional clients.

5. Revenue Tracking & Performance Reporting

• Monitor growth KPIs including patient inflow, referral volumes, and corporate account activity.
• Prepare regular business development reports and presentations for management review.
• Identify underperforming areas and propose corrective action plans.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field.
• Additional training or certification in Healthcare Marketing, Sales, or Client Relations is an added advantage.
• Minimum of 3–5 years' experience in business development, sales, or marketing — preferably in a hospital, clinic, health insurance, or diagnostics setting.
• Strong knowledge of healthcare market dynamics, client acquisition strategies, and stakeholder engagement.

KEY COMPETENCIES

• Relationship-Centered Selling – Builds rapport quickly with diverse stakeholders, including clinicians, corporates, and insurers.
• Communication Excellence – Strong presentation, negotiation, and interpersonal skills.
• Market & Client Intelligence – Able to generate actionable insights from data and market observations.
• Commercial Acumen – Understands revenue streams, pricing models, and referral ecosystems in healthcare.
• Initiative & Ownership – Self-motivated, target-oriented, and thrives in a performance-based environment.
• Team Collaboration – Works effectively with clinical, marketing, operations, and finance teams.