New
3 weeks ago

Job Summary

The role holder will utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies.

  • Minimum Qualification:Bachelor
  • Experience Level:Senior level
  • Experience Length:5 years

Job Description/Requirements

Department: Marketing
Reporting to: Head of Marketing
Location: Nairobi with travel across East Africa                                                                               
Type of Employment: Permanent

Brief on Client
Our client is a multinational FMCG organization handling Personal care, Beauty, Food & Nutrition and Home care brands. They have presence across Africa, Europe, North America and Asia – Pacific and have been in operations for over 100 years.

Role Summary
The role holder will utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies.

Responsibilities
•    Implement brand strategy to grow and sustain brand performance and profitability
•    Monitor, control and report brand performance through brands health indicators (Net Net Sales, Gross Margin, Marketing Contribution) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls
•    Support the management of the New Product Development process for the brand in the Commercial Business Unit.
•    Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit
•    Support the development & execution of approved brand Media & Consumer plan within guidelines
•    Understand & apply relevant external environment factors including consumer insights, competitor activity and other
•    Commercial Business Unit activity (networks).
•    Support Product Life Cycle Management including demand forecasting and minimising residuals.
•    Effective execution of Trade Marketing plans
•    Participate actively in company-wide initiatives as required – e.g.
•    Margin Improvement

Qualifications
•    Bachelor’s Degree from any relevant field
•    5 years demonstrated experience in Brand Management and Brand Building
•    Professional Qualification in Marketing is desirable
•    Analytical skills are critical.
•    Good exposure to PnL management.
•    IT savvy including the use of MS Office Suite of Applications
•    Insight generation
•    Competition Analysis
•    Brand Activation
•    Leadership and agility

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