Communications officer / digital marketing officer

Health Insurance Company

Job Summary

To develop, implement and manage digital marketing and online brand strategies for Healthier Kenya. Evaluate customer research, market conditions and competitor data and meet all organizational targets. Establish new digital channels such as Applications and Mobile Apps.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 4 years

Job Description/Requirements

Salary: Ksh 60,000


Key accountabilities include:
•    Develop, plan, implement and monitor the overall branding and digital marketing strategies;
o    Brand guidelines, endorsements and messaging framework
o    Search Engine Optimization, Social Media Marketing (# tag photo campaigns) i.e. Facebook, twitter, Instagram, LinkedIn,
o    Digital Communication Strategies development.
o    Online Messaging and Go-to-market Planning strategy and execution on digital space
o    Product Positioning strategies
o    Lead generation and conversion for digital health products through Social Media
o    Viral appeal strategies
•    Develop creative & innovative moving image marketing videos, graphic designs, artwork, layout, and template for all our corporate e-marketing material
•    Prepare and manage the digital marketing budgets and ROIs
•    Plan and execute all digital marketing, including SEO/SEM, website, marketing database, email, social media and display digital advertising campaigns
•    Design, build and maintain our social media presence and oversee all the company’s social media accounts
•    Develop materials and banners for social media marketing, email marketing and company websites
•    Develop marketing designs for brochures, posters, flyers, banners, signage etc.
•    Translate verbal concepts into striking, modern visual designs
•    Ensure all designs and layouts conform to Company’s visual identity and branding guidelines
•    Monitoring website and platform performance on Google Analytics.
•    Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
•    Identify trends and insights and optimize on performance based on the insights.
•    Plan execute and measure experiments and conversion tests.
•    Collaborate with developers to create landing pages for Covid-19 packages, health checkup packages, E-commerce and optimize user experience.
•    Update company information including articles, news events, training dates and other company events and information on all social media platforms.
•    Suggest activities for improving the quality of online content.
•    Build an inbound marketing plan.
•    Lead, supervise, motivate and train members of the digital marketing team.
•    Research and forecast future sales and performance trends.
•    Research competitors and provide suggestions for improvement.
•    Data analytics and reporting.

Minimum Requirements:
•    Degree in Communication/Marketing/IT or a related field.
•    Minimum of 4 years’ experience in a digital marketing or advertising position.
•    Minimum of 4 years; experience in graphic design
•    Experience and a big passion for digital technologies and various digital marketing channels.
•    Stay up to date with the latest technology and best practices, industry and market trends.
•    Proficiency in ICT with strong Ms Office and internet skills.
•    Proficiency with Graphic Design tools Adobe Suite
•    Strong written and verbal communication skills.
•    Strong analytical skills with attention to detail.
•    Alert to new external and internal opportunities.
•    Creativity and Innovation.
•    Ability to work under pressure, resilience and independence.

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